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Recent Columns
- A New Evolution in Collision Industry: In-Process Quality Control Technology
- Electric Vehicle Repair: No Room for Error
- From the Desk of Mike Anderson: Nissan Launches ADAS Calibration Course
- The Numbers Game: Are You Winning?
- Social Media Strategist Holds the Keys to Your Body Shop’s Online Success
Ed Attanasio
Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.
He can be reached at era39@aol.com.
Too Many Shops Advertising When They Should Be Marketing
Written by Ed Attanasio
Ryan Taylor is a former body shop owner who invented Bodyshop Booster in 2009, an app that streamlines the estimating process for both customers and shops.
The Legend of Lavell Chisum, Creator of Chief EZ Liner
Written by Ed Attanasio
If there were a Hall of Fame for the inventors of collision repair equipment, there would be a whole wing named after Lavell Chisum, 92, the creator of the Chief EZ Liner.
Why Are Shops Shedding Their Marketing Efforts?
Written by Ed Attanasio
A few years ago, I spoke at a collision trade association meeting about marketing and advertising in the body shop world.
Day Job/Night Job: Alan Johnson: Author, Artist, Pinstriping King
Written by Ed Attanasio
By taking his experience in custom paint and expanding on it, Alan Johnson has made himself well-known for many things---such as his blossoming fine art career.
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Veteran Shop Owner Energized by Son and Daughter at Panel Craft
Written by Ed Attanasio
David Habu, 55, is the owner of Panel Craft, a 30-year-old shop in Berkeley, CA.
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Young Painter Creates 'Girls Behind the Gun' to Support Women in Collision Repair
Written by Ed Attanasio
Connie Manjavinos, 25, started her career as a detailer at a CarMax in her hometown of Virginia Beach, VA, seven years ago.
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Shop Owner David Ludwig Uses His Art to Give Back
Written by Ed Attanasio
Dave Ludwig, 58, owns Prestige Auto Body in Manchester, NH, a shop he started with just one helper back in 1986.
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Day Job/Night Job: NY Shop Owner Creates Graffiti Mansion
Written by Ed Attanasio
Taking a mansion that was built 207 years ago and turning it into a piece of graffiti art was the brainchild of Joe LaPadula, the owner of Martino Auto Concepts in Glen Cove, NY. Photo credit: Sean Basdaranos
Glen Cove, NY is a beautiful, laid back coastal town on Long Island and is well-known for things like its annual sailboat races and free summer concerts.
Midwest Auto Body decided to give a car to a worthy recipient, and as a result, local Catholic seminarian and missionary Marco Franco got a 2006 Mercury Milan from this shop in Melrose, IL.
Last year, I interviewed Jose Esquivel, the owner of Midwest Auto Body in Melrose, IL about his journey into collision repair.
Day Job/Night Job: Body Shop Office Manager Is Just Starting to Rev Her Engine
Written by Ed Attanasio
Originally an amateur drifting racer, now Zenia Amezquita is all-in when it comes to road racing.
Five days a week and sometimes on Saturdays, Zenia Amezquita, 32, works at Cali Style Auto Body in Hemet, CA as the office manager.
More...
Metal Tech Training Program at Mike's Auto Body is a Success
Written by Ed Attanasio
Mike's Auto Body's second in-house graduating class produced four new collision professionals, including Lorenzo Algood, (third from right), whose father Lupe (second from right) is one of the program's instructors.
When Lorenzo Algood recently became the second member of his family to graduate from the Mike's Auto Body Metal Tech Training Program, it made the celebration a family affair.
Do You Have the Next Great Body Shop Invention?
Written by Ed Attanasio
Brad Weschler, the owner of WeschTools, is the inventor of numerous collision tools, including four currently in development.
A body shop owner invents some ingenious software that can make estimators' lives easier.
There's No Free Lunch When it Comes to Your Website
Written by Ed AttanasioMany body shop owners have been seduced by the idea of having a free website while their competitors are dropping major bucks on their sites.
"Collisionista:" She's Retired, But Not Out of the Game
Written by Ed Attanasio
Petra Schroeder retired after nearly 47 years working in the paint side of the industry, but she is still the current chair of WIN and a trustee for the Collision Industry Foundation (CIF).
If you have ever collided with Petra Schroeder, you know why they call her "Collisionista," because she isn't afraid to take on any challenge in this male-dominated industry.