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Recent Columns
- Day Job/Night Job: Living Kidney Donor/Author Educates Children and Parents with Howl the Owl
- From the Desk of Mike Anderson: Making the Most of the ‘Parts’ Portion of Your Business
- Diving Into the Fascinating World of Fasteners
- Dean Fisher Shares Insight About CARSTAR Franchise Model and Predictions About Industry
- WACTAL Welcomes New Executive Director Deb Brunett
Ed Attanasio
Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.
He can be reached at era39@aol.com.
Former Shop Owner Helps Body Shops to Win With Smart Marketing
Micki Hazz Marketing in Newbury Park, CA, is a company that helps body shops and other companies to flourish in the rapidly changing world of marketing, public relations and advertising.
Are You as High-Tech as Your Customers?
No one wants to take their car to a body shop. The customer is either mad someone hit their car or embarrassed, thinking the accident was their fault.
Body Shop Owner Goes From a Big City to a Small Town
Written by Ed Attanasio
Dave Zamora decided to step away from the Bay Area and its fast-paced environment by opening Zamora Auto Body in Valley Springs, CA, almost two decades ago.
Marketing for Shops: AUUX Specializes in Helping Body Shops Online
Written by Ed Attanasio
Only 25 years ago, the average body shop's marketing plan involved buying a Yellow Pages ad and sponsoring the local Little League team.
New Car Technology Benefits Drivers, But How Does It Affect Body Shops?
Written by Ed Attanasio
I was talking to a group of body shop owners the other day at a trade association meeting, and one said, "I'm not in the repair business anymore; I'm in the computer business!
In the song “Takin' Care of Business” by Bachman-Turner Overdrive, the band offers their prescribed formula for rock star success: "Get a second-hand guitar, chances are you'll go far if you get in with the right bunch of fellows."
Day Job/Night Job: Mike's Auto Body Estimator Chases Fame as Stand-up Comic
Written by Ed Attanasio
Ron Bello, an up-and-coming stand-up comedian, has been working as an estimator at Mike’s Auto Body in Fairfield, CA, since November 2018.
Marketing for Shops: Broadly Helps Body Shops Shine Online
Written by Ed Attanasio
In 2013, engineers Josh Melick and Assaf Arkin founded Broadly, a company that facilitates businesses’ success online through Facebook, Yelp, Google and NextDoor, while living in Oakland, CA.
After the Donation: Caliber Collision, Allstate Step Up to Help Army Veteran
Written by Ed Attanasio
Some deserving people receive donated cars to make their lives a little easier, while others use them to get better jobs and improve their situations.
Day Job/Night Job: Fledgling Auto Body Technician is Well-Known, Dedicated Bagpiper
Written by Ed Attanasio
Kristopher Muse, a metal technician at Mike’s Auto Body, is only 25, but he has been playing the bagpipes for 14 years and is a member of one of the largest nationally acclaimed bagpipe bands in the country.
More...
Team-Building Events Make Your Business Better on Many Levels
Written by Ed Attanasio
In the old days, they were called retreats: A group of employees would meet at a hotel and go out in the woods or up in the mountains to bond, and the really smart people would figure a way out of it.
Day Job/Night Job: Eric Newell Is Not Afraid to Serve His Community in Different Ways
Written by Ed Attanasio
As a part-time firefighter, a member of his town's Building and Planning Commission and an area marketing manager for asTech---a company that focuses on providing OEM diagnostics to collision repair shops nationwide---Eric Newell, 36, is adept at multi-tasking, to say the least.
Marketing for Shops: 3 Shop-Friendly New Marketing Ideas for 2019
Written by Ed Attanasio
So, you've tried it all: conventional advertising, email marketing, digital advertising---maybe you even bought a billboard or hired a plane to write your name in the sky.
Marketing for Shops: Phoenix Solutions Group Unveils Digital Presence Management Solution
Written by Ed Attanasio
With more and more consumers searching for body shops’ information online, it has become increasingly important for shops to clean up their digital presence.