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Recent Columns
- Solving the Tech Shortage: How Conditions, Culture & Compensation Can Help Body Shops Attract & Retain Employees
- From the Desk of Mike Anderson: Reflecting on My Journey in the Collision Repair Industry
- In Reverse: The 1980s – The Advent of the Unibody
- Best Body Shops’ Tips: How to Position Your Collision Repair Shop for Sustainability
- In Reverse: Collision Repair Shops “ARM” Themselves
Ed Attanasio
Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.
He can be reached at era39@aol.com.
Day Job/Night Job: Mike's Auto Body Estimator Chases Fame as Stand-up Comic
Written by Ed Attanasio
Ron Bello, an up-and-coming stand-up comedian, has been working as an estimator at Mike’s Auto Body in Fairfield, CA, since November 2018.
Marketing for Shops: Broadly Helps Body Shops Shine Online
Written by Ed Attanasio
In 2013, engineers Josh Melick and Assaf Arkin founded Broadly, a company that facilitates businesses’ success online through Facebook, Yelp, Google and NextDoor, while living in Oakland, CA.
After the Donation: Caliber Collision, Allstate Step Up to Help Army Veteran
Written by Ed Attanasio
Some deserving people receive donated cars to make their lives a little easier, while others use them to get better jobs and improve their situations.
Day Job/Night Job: Fledgling Auto Body Technician is Well-Known, Dedicated Bagpiper
Written by Ed Attanasio
Kristopher Muse, a metal technician at Mike’s Auto Body, is only 25, but he has been playing the bagpipes for 14 years and is a member of one of the largest nationally acclaimed bagpipe bands in the country.
Team-Building Events Make Your Business Better on Many Levels
Written by Ed Attanasio
In the old days, they were called retreats: A group of employees would meet at a hotel and go out in the woods or up in the mountains to bond, and the really smart people would figure a way out of it.
Day Job/Night Job: Eric Newell Is Not Afraid to Serve His Community in Different Ways
Written by Ed Attanasio
As a part-time firefighter, a member of his town's Building and Planning Commission and an area marketing manager for asTech---a company that focuses on providing OEM diagnostics to collision repair shops nationwide---Eric Newell, 36, is adept at multi-tasking, to say the least.
Marketing for Shops: 3 Shop-Friendly New Marketing Ideas for 2019
Written by Ed Attanasio
So, you've tried it all: conventional advertising, email marketing, digital advertising---maybe you even bought a billboard or hired a plane to write your name in the sky.
Marketing for Shops: Phoenix Solutions Group Unveils Digital Presence Management Solution
Written by Ed Attanasio
With more and more consumers searching for body shops’ information online, it has become increasingly important for shops to clean up their digital presence.
Are You Forgetting About Half Your Customers by Not Catering to Women?
Written by Ed Attanasio
In the U.S., there are half a million women actively looking to buy a new car at any given time.
After the Donation: SF Skate Club's Donated Car Is Still Rolling Along
Written by Ed Attanasio
Back in 2014, Regal Collision in Vallejo, CA, presented a completely refurbished van to the San Francisco Skate Club that is still running strong.
More...
Day Job/Night Job: Industry Veteran Creates Vintage Wine Furniture
Written by Ed Attanasio
He's got mad skills when it comes to making furniture out of wine barrels and old wood that he finds or purchases for his creations.
Day Job/Night Job: Monte Marrott Hits Sweet Chords With His Custom Guitars
Written by Ed Attanasio
As a sales and service tech for the past 12 years at Martin Auto Color---a statewide PPG Platinum jobber with 21 locations---Monte Marrott knows that using the right tools is vital to doing a good job when it comes to painting a car or repairing a vehicle.
Day Job/Night Job: Dylan Maki Has Real Fish Stories to Tell
Written by Ed Attanasio
When Dylan Maki, VP at Maki Body & Glass in Grand Rapids, MN, isn't landing big DRPs or luring in body repair work by stressing quality and top-notch customer service, he is a professional fisherman who competes in large tournaments nationwide.
After the Donation: CA Veteran’s Benevolence Car Helps Her in Time of Need
Written by Ed Attanasio
When deserving people get cars from body shops, either MSOs or independents, it is always a win-win for the industry and the community.