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Tuesday, 09 August 2022 10:18

Mike’s Auto Body Gave Away 100 Cars in 21 Years, Changing Countless Lives

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For 21 years, Mike’s Auto Body gave away vehicles through its nationally-acclaimed Benevolence Program. For 21 years, Mike’s Auto Body gave away vehicles through its nationally-acclaimed Benevolence Program.

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When Crash Champions announced it was acquiring Mike’s Auto Body (MAB) in June, many people throughout the Bay Area thought about MAB’s nationally acclaimed Benevolence Program.

It became part of the brand at Mike’s Auto Body as the company and its owners, the Rose family, gave away exactly 100 vehicles to deserving families, individuals and nonprofit organizations over the past 21 years.

 

The goal has always been to give people a hand up as opposed to a handout with the gift of transportation, and the MSO achieved that mission with every vehicle it presented to a deserving recipient.

 

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Over the years, Mike’s Auto Body got more and more people involved in its Benevolence Program, including vendors, technicians and insurance partners. Sal Contreras, Benevolence Ambassador, is pictured far right.

 

In 2001, Mike’s Auto Body began giving refurbished cars to people in need. The very first recipient was a single mom with two children. Reporter Wayne Freedman from Channel 7 ABC News reported on the presentation and broadcast the story on the evening news. It quickly became an annual tradition, as Freedman and his news team reported on every presentation throughout the years during the holiday season, along with more and more media that flocked to the feel good story.

 

Over the years, Mike’s Auto Body got more people involved in its Benevolence Program, including vendors, technicians, car rental companies and insurance partners. The vendors donated products and their services, the technicians at Mike’s Auto Body donated their time and skills, and the insurance and car rental companies donated the vehicles.

 

The vehicles donated were considered totaled, but by refurbishing them and returning them to their pre-accident condition, they looked brand new.

 

Mike’s Auto Body made its first presentations from 2001 through 2006 at its Concord, CA, location, with a one-year exception in Brentwood, CA. Since then, it has held car presentations at some of its shops in the East Bay, as well as at other locations, including in conjunction with the U.S Coast Guard’s CPOA in Alameda, CA, on the pier in front of the USS Hornet Museum.

 

The Benevolence Program director at Mike’s Auto Body is Sal Contreras, who has been involved with every car presentation since the program’s inception and is considered the Benevolence Ambassador.

 

"We always say that at Mike’s, we are...


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