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Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.

 

He can be reached at era39@aol.com.

Tuesday, 10 May 2022 10:36

MicroMix Stops Auto Body Shops from Getting Shorted on Paint, Materials

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Mick Fetter, a former painter, created the MicroMix Material Estimating System more than 15 years ago to produce an itemized estimate of the paint and materials typically used on a collision repair. Mick Fetter, a former painter, created the MicroMix Material Estimating System more than 15 years ago to produce an itemized estimate of the paint and materials typically used on a collision repair.

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An auto body shop manager told me he has a recurring nightmare where he is standing in his shop and watching money fly out the door. He keeps reaching out to grab the cash, but it keeps slipping through his fingers.

You don’t need to go to a fortune teller to decipher the meaning of that nightmare. The flying money represents all of the dollars spent on paint and materials, and his inability to catch any of it means he can’t get reimbursed and is losing revenue---not to mention sleep.

 

One man was tired of hearing about his paint customers waking up in the middle of the night from losing money on paint and materials, so he developed a solution.

 

Mick Fetter, a former painter, created the MicroMix Material Estimating System more than 15 years ago to produce an itemized estimate of the paint and materials typically used on a collision repair. Unlike many other methods, MicroMix provides an estimate profile specific to each shop and includes every aspect of every refinish and blend operation.

 

Fetter has seen shops reimbursements being shorted on paint and materials by their insurance “partners” for many years, as his career went from being a painter to working for a paint distributor. Tired of being beaten up by his customers for rising paint costs, Fetter began thinking about a new system designed from a painter’s perspective.

 

He started the business in 1994, when he called it BodyShopOffice, as a “A Body Shop Management Tool that Any Shop Can Afford and No Shop Can Afford to Be Without!” The focus was originally on paint and material purchases and usage efficiency, as well as other aspects of managing a collision repair shop, but shifted to paint and material reimbursements.

 

Every career refinisher remembers the first car they painted, and Fetter is surely no exception.

 

“I was in my late teens to early 20s and I painted my 1966 Pontiac LeMans,” he said. “I went from being a hobbyist to a...


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