Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.


He can be reached at era39@aol.com.

Wednesday, 01 September 2021 13:34

Are Some Major Players Getting Cold Feet About SEMA?

Written by


Share This:


With a rise in COVID-19 cases in Clark County and the State of Nevada’s indoor facemask mandate again in full force, there are understandably some concerns among collision repair-related companies about whether or not to participate in the 2021 SEMA Show.

The situation has changed dramatically within the last two months, and when you throw in the fact many attendees from Canada and Europe will be prohibited from entering the U.S. for the show, it’s not surprising both exhibitors and attendees are looking for the exit doors or contemplating alternatives.

On Aug. 31, Spanesi SpA and Spanesi Americas, Inc. decided to remove their exhibit from the Show, scheduled for Nov. 2-5, in Las Vegas, NV. Their name can now be added to a list that already included Sherwin-Williams and PPG, two companies who chose not to sign up for this year’s show.


Other companies are searching for a compromise, so they can still participate, but on a smaller level. One of these companies is Dan-Am Company, exclusive distributor of SATA in the U.S.


SATA’s Director of Sales & Marketing Tony Larimer knows the value of SEMA to the industry, but also wants to take a sensible approach to our “new normal” way of life. Usually, SATA has a large exhibit at the show, but it is presently considering a smaller booth and a skeleton crew to send to Las Vegas in November.


“We usually send 60 to 70 people to SEMA, but with all of the factors in play this year, we are looking at possibly getting a considerably smaller booth,” Larimer said. “The most important thing is everyone’s safety, of course, but we also have to look at it financially as well. We invest a ton of money and resources into this show every year, so we have to think about the return on investment, especially if a lot of people won’t or can’t attend SEMA this year.”


Larimer and his team haven’t made a decision yet and are currently in negotiations with SEMA representatives, he said.


“SEMA is a huge part of this industry, so if we can still exhibit on a smaller scale, we see the value in it. Right now, we have a lot of questions and...

Previous Page Continue reading »