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Tuesday, 04 May 2021 16:49

How to Get Your Customers to Trust You in a Skeptical World

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John Stuef, industry consultant, life coach and author, said if you can establish five truisms with a new customer, they will trust you completely. John Stuef, industry consultant, life coach and author, said if you can establish five truisms with a new customer, they will trust you completely.

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Do your customers trust you? If so, how and if not---why?

People want to trust their financial advisors, teachers, lawyers, doctors, politicians and, yes, the people who work on their cars. But many consumers entering any business transaction are often skeptical at the outset, and that’s why trust has to be established and reinforced over time.

Every business wants its customers to trust them and feel comfortable enough to use their services again and refer them to others. A body shop is being judged every day---by its customers, insurance partners and vendors, and in a world of instant transparency, trust is more important.

 

Throw in the pandemic and a full year of uncertainty, and people are more skeptical about everything now. One body shop owner told me recently he doesn’t even ask what’s next, he just puts his head down and gets the work done, in order to maintain his sanity.

"20/20," "60 Minutes," "Fight Back! With David Horowitz," "CBC Marketplace," "Project Bumper" and "The Investigators" have produced multiple TV episodes about body shops ripping off customers. I recently saw a news segment produced by CBS Chicago designed to protect consumers, but they also scare them.

 

As a result, many vehicle owners are wary before they even enter any repair facility for the first time. In the old days, these types of reports appeared on TV once or twice, but now they’re available on YouTube 24/7. Bad press illustrates the importance of building trust with your customers.

 

In general, American drivers don't trust auto mechanics, according to a AAA survey. It found 66% of drivers do not trust car repair shops in general, though 64% indicated they do take their car currently to a repair shop with a reliable mechanic whom they can trust.

 

The AAA survey also shows 33%---75 million motorists in total---are still trying to find a trusted service department, which leaves them...


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