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Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.

 

He can be reached at era39@aol.com.

Monday, 03 May 2021 16:14

Collision Repair Industry Veteran and Author Gary Ledoux Writes into the Sunset

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Gary Ledoux, author of “YesterWreck: The History of the Collision Repair Industry in America,” is enjoying his retirement after working for Honda for three decades. Gary Ledoux, author of “YesterWreck: The History of the Collision Repair Industry in America,” is enjoying his retirement after working for Honda for three decades.

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...the Honda ProFirst Recognized Program, but we realized that we needed to have the word ‘certified’ in there, so, in time, we changed it to the Honda ProFirst Certified Body Shop Program.

 

"It was great watching it grow and witnessing its success. When I retired from Honda in 2017, we had 1,200 shops in the program and now they have closer to 1,600. It works because shops value the certification and Honda owners respect it.”

 

Why does the ProFirst Program---now called the Honda and Acura Certified Collision Program---work so well for shops that have invested heavily in specific tools, training and equipment to do proper repairs on Hondas and Acuras?

 

“It benefits everybody and, in the end, it results in a quality, OE standard repair,” he said. “Back in the day, just having the right parts was enough but that doesn’t make it anymore, because today's cars are so sophisticated and the technology is changing all the time."

 

Ledoux has been writing professionally since 1992, including five books, columns and feature articles in multiple Old West magazines, a running column in Motorcycle Industry and Power Equipment Trade magazines and a column and feature articles in Autobody News, and he was publisher and editor of the Honda ProFirst Quarterly Magazine.

 

A big part of Ledoux’s legacy includes his definitive history of the collision repair industry, “YesterWreck: The History of the Collision Repair Industry in America,” which he published in 2018. He saw a definite need for a book that chronicles the history of body shops, complete with a collection of 60 photographs used to tell the story.

 

It was a labor of love that tested Ledoux, but he was proud of the finished product.

 

“I found a ton of great stories and anecdotes from the early years of the industry, plus I spent countless hours poring over industry magazines going back as far as the early 1960s,” he said. “Historians take a lot of information and...


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