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Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.

 

He can be reached at era39@aol.com.

Monday, 03 May 2021 16:14

Collision Repair Industry Veteran and Author Gary Ledoux Writes into the Sunset

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Gary Ledoux, author of “YesterWreck: The History of the Collision Repair Industry in America,” is enjoying his retirement after working for Honda for three decades. Gary Ledoux, author of “YesterWreck: The History of the Collision Repair Industry in America,” is enjoying his retirement after working for Honda for three decades.

Index

...he didn’t meet the physical requirements. He was too short---even after “fudging my application a little,” he said.

 

One year later, he relocated to Amherst, NH, where, being all-volunteer, the fire department's physical requirements weren’t so critical. Ledoux was accepted and served as a volunteer firefighter for the next four years.

 

Like firefighters everywhere, volunteers can be called out at any time of the day or night.

 

“Being a volunteer company, the fire station was not manned. When the alarm sounded, you ran to the station, grabbed a truck and went," Ledoux said. "One time, there was a house on fire right across the road from the firehouse, less than 20 yards away. By the time a police officer on night patrol noticed it, notified the fire department and we responded, the house was fully involved. We managed to save the cellar hole. It was rather embarrassing, but sometimes that’s just how it works.”

 

In 1988, Ledoux landed a position at American Honda as a district parts aanager for the Acura division, first for the northeastern U.S. and later for the southeastern U.S. He worked for American Honda in varying capacities for more than 29 years.

 

From 1998 to 2017, he was an assistant national manager for the wholesale parts marketing department, eventually concentrating on the collision repair industry. That’s when he met literally hundreds of body shop owners all over the country and developed a wide range of highly successful advertising/marketing promotions for Honda’s wholesale parts marketing department.

 

In 2009, American Honda assembled a team to develop the company’s first OE body shop certification program.

 

“There were about 12 of us and we did a complete year of research before we pulled the trigger on the program,” Ledoux said. “A lot of the OEs were featuring certification programs, so the clock was running. At first, it was called...


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