Back in the 1980s, podcasting was known as "audio blogging" and there were less than 200 of them in existence. With the advent of broadband internet access and portable digital audio playback devices such as the iPod, podcasting began to catch hold in late 2004.
It’s hard to believe podcasts are more than 15 years old.
Now there are more than 115,000 English-language podcasts available on the internet, and dozens of websites available for distribution at little or no cost to the producer or listener. There are now approximately 42 million Americans above the age of 12 who listen to podcasts at least weekly.
Collision repair professionals from all backgrounds are now using this platform to spread valuable information about topics from painting cars to rebuilding them and everything in between.
One new podcast already getting attention industry-wide is "Body Bangin’," hosted by Micki Woods (formerly Hazz), a weekly 30– to 45-minute podcast available on several platforms, including YouTube, Apple Podcasts and Spotify. The show’s tagline is “All Things Body…Auto Body That Is!”
Woods is the owner of Micki Woods Marketing, and describes herself as a marketing and business growth specialist for the collision industry. As a former shop owner, she understands there is a plethora of information out there, but how can it be communicated clearly and presented in a way that is also engaging?
Woods wants people to use her podcasts to be more educated about different aspects of the business, as well as gathering helpful takeaways from each episode.
“I think that sometimes it seems like we are trying to drink out of a fire hose, yet we are so thirsty for more and more quality information that is timely, accurate and entertaining,” she said. “On the 'Body Bangin'' podcast, we make sure to...