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Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.

 

He can be reached at era39@aol.com.

Wednesday, 10 March 2021 22:51

More and More Body Shops Jumping into the YouTube Pool

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Roger Henson owns Advertising Business Associates in Silicon Velley and has helped many of his clients to succeed using YouTube.  Roger Henson owns Advertising Business Associates in Silicon Velley and has helped many of his clients to succeed using YouTube. 

Index

...drive website traffic both on an ongoing basis [with brand campaigns] and during limited time promotions.”

 

In cases where budget is restricted, Henson has devised simple bumper ad campaigns that are very effective at driving brand campaigns, often for as little as $3 per thousand impressions to fairly targeted audiences.

 

"By creating a series of videos that rotate through the campaign, we are also able to gradually increase effectiveness through A/B testing of creative, always pausing the lower-performing creative and trying a new message against our Champion to drive better metrics: impressions, clicks and/or CPM.”

 

Henson’s tips about how to produce short videos that will get customers into your shop are fairly straightforward and relatively inexpensive.

 

“Use the right keywords so that the Google crawlers will know what your video is about,” he said. “Keep your titles short---no more than 60 characters---that describe what’s going on in the video and you’ll get more viewership. And most importantly, tell good stories, because people will forget data, but stories will stick in their brains for years to come.”

 

If you’re still a doubter after reading this, ask another body shop owner and find out if they have a presence on YouTube. Based on what I’ve learned, there is a good chance they are using YouTube for marketing and customer engagement.

 

Remember when everyone fought using waterborne paint and now almost every shop is using it, or a low VOC alternative? In a few years, those marketing types who resisted YouTube will be wishing they embraced it much earlier.

 

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