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Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.

 

He can be reached at era39@aol.com.

Wednesday, 10 March 2021 22:51

More and More Body Shops Jumping into the YouTube Pool

Written by
Roger Henson owns Advertising Business Associates in Silicon Velley and has helped many of his clients to succeed using YouTube.  Roger Henson owns Advertising Business Associates in Silicon Velley and has helped many of his clients to succeed using YouTube. 

Index

...the power of social media and the transparency of video.

 

The video explosion is ongoing, with YouTube at its epicenter. More than 2 billion logged-in users visit YouTube every month. Three hundred hours of video are uploaded to YouTube every minute of every day.

 

More than 5 billion videos are watched on YouTube daily, and on average, eight out of 10 18-49-year-olds watch YouTube at least monthly.

 

By 2025, 50% of all viewers under 32 will not subscribe to a pay-for-TV service.

 

Today, there are many industries increasingly using video as a tool to sell products and services. Video enables businesses to provide transparency for themselves and for their customers, and to build trust.

 

In an age of instant information, customers will believe it when they see it, and there is nothing more instant and real than video.

 

Roger Henson, owner of Advertising Business Associates in San Jose, CA, has been helping his automotive clients, and one of the main pieces to the puzzle has been YouTube.

 

“We have learned over the years that you can produce beautiful videos, but if no one clicks on them, what’s the point? I see videos done by body shops that should win Oscars, but they have less than 100 views. They spent a lot of money to produce the video, but if it doesn’t make the phone ring, it’s not a good investment.

 

“We are using YouTube campaigns for more and more of our clients,” he said. “We are primarily leveraging a combination of TrueView and bumper ads to create brand awareness, expand reach cost effectively and...


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