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Monday, 08 February 2021 21:25

Social Media Strategist Holds the Keys to Your Body Shop’s Online Success

Written by
Joe Conte, CEO/lead strategist at Auto Moto Digital (AMD) in Sausalito, CA, creates marketing plans that grow exponentially using cutting-edge modalities such as Artificial Intelligence. Joe Conte, CEO/lead strategist at Auto Moto Digital (AMD) in Sausalito, CA, creates marketing plans that grow exponentially using cutting-edge modalities such as Artificial Intelligence.

Index

...find who is clicking on what and why---all of these strategies are designed to create cost-effective ad spend solutions and the most affordable conversion solutions and content, to really find what makes the consumer who they are and help align them to the right body shop.

 

What we find that resonates the most with today’s consumers is the story of the owner, their work ethic and philosophy, and the culture of their shop. Every shop is unique, and by sharing original content and educating body shop owners that being the voice of their shop matters, it not only empowers them to see their potential, but it ultimately helps customers make their decision easier because they can relate to the business and they see the shop as a partner who cares.

 

That’s where the long-term loyalty comes in that helps a business grow.

 

The beauty of all of this is the exponential factor; once you lay down the proper online and social marketing foundation, the right strategy and the right content are gifts that keep on giving.

 

The data starts to come in, and the growth of the business and actual decisions about the future of the company come from this data. This is where it then starts to spiral, when one customer talks to another potential customer and the "network effect" that we discussed earlier starts to take shape.

In the end, it is not about the shop next door, it’s about the story. The best thing about a body shop is its story, and even if shops are next to each other, everyone has their own story. Our goal is to help them get to the right customer and help them build a strong in-bound customer base, while growing their car count exponentially.

 

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