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Monday, 08 February 2021 21:25

Social Media Strategist Holds the Keys to Your Body Shop’s Online Success

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Joe Conte, CEO/lead strategist at Auto Moto Digital (AMD) in Sausalito, CA, creates marketing plans that grow exponentially using cutting-edge modalities such as Artificial Intelligence. Joe Conte, CEO/lead strategist at Auto Moto Digital (AMD) in Sausalito, CA, creates marketing plans that grow exponentially using cutting-edge modalities such as Artificial Intelligence.

Index

...build a strategy that focuses not only on direct-to-consumer conversion solutions, but data marketing strategies for manufacturers, brands and distributors who work with the body shops.

 

It is this multi-faceted promotional strategy that enables us to create a diverse, long-term growth solution not only developing bottom-up outreach to consumers, but cross-brand pollination strategies that help grow social engagement through the entire landscape.

 

This approach not only helps the shop itself, but all up- and downstream strategic partners that help build the network.

 

What can you say to a shop owner who claims that social media is ineffective?

 

The main goal with social engagement is to create a network effect. This enables the locations to grow and build relationships on the [business to business] and [business to consumer] side---giving body shops loyal customers that help promote and support the growth of their business.

 

It is during this outreach process where we start to build customer loyalty. We also do it via online reputation management solutions that help to build a shop’s online credibility and shift the conversation that comes from the actual customer, and not just outreach from the body shop.

 

This is what social engagement is all about and why working with smaller shops at times tends to be a greater value proposition for the shop than with the larger MSOs.

 

There are so many ways to go with digital marketing, with new social media coming out all the time. What social media do you suggest for your clients and why?

 

Facebook foundational work is where we begin, because the information you can discover with the ad-based network and ad manager sophistication they have is what feeds all other types of outreach techniques we offer.

 

There are a number of techniques, from location-specific ads and strategies like "geo-fencing, geo-targeting" to behavioral analytics based micro-targeted ads that enable us to...


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