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Monday, 08 February 2021 21:25

Social Media Strategist Holds the Keys to Your Body Shop’s Online Success

Written by
Joe Conte, CEO/lead strategist at Auto Moto Digital (AMD) in Sausalito, CA, creates marketing plans that grow exponentially using cutting-edge modalities such as Artificial Intelligence. Joe Conte, CEO/lead strategist at Auto Moto Digital (AMD) in Sausalito, CA, creates marketing plans that grow exponentially using cutting-edge modalities such as Artificial Intelligence.

Index

...what we do across the board with clients we have worked with for years in other industries.

 

Our initial goal is to define the story of who the body shop is and help tell that story to define their customers, and how best to create compelling content that engages with them on a personal level.

 

We do this through a number of different strategies and solutions that enable us to learn more at each stage---it is through this AI integrated and algorithmic learning solutions via "social conversion strategies" that we can target specific types of individuals and their behaviors, that further help to create conversions of users into paying customers.

 

How can a small independent shop or mini-MSO compete with a large chain of shops with a huge marketing budget?

 

There are a lot of firms out there that promise the moon and groups that create generic content, basic SEO, websites, etc., and strategies that are not specific to the body shop itself.

 

Our goal is to work with the owners, no matter if they are a part of a larger MSO or mini-MSO, and help them create an online identity that galvanizes consumers into action.

 

It is through this identity-based social engagement strategy that we help them grow their online identity and their online presence.

 

A key factor for this is defining who the body shop is and who they work with, from a business-to-business standpoint. The types of paint, paint booth, machinery, etc., all adds to the layers of who they are and how they do what they do.

 

We are not solely focused on the body shop when we work with them---we also work with their partners to help understand the entire landscape and ecosystem that surrounds them. This philosophy helps to...


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