In the old days, body shop marketing and advertising was relatively simple, with only a few things to consider---direct mail, phone book advertising, radio or TV advertising and, if you decided to think outside of the box, billboards or even sky writing.
And don’t forget about putting a big inflatable gorilla on your roof!
Today, marketing and advertising is so much more sophisticated due to technology that changes daily. How can a shop owner or manager know what to do with so many options out there?
Owners have to navigate Facebook marketing and advertising, social outreach on multiple platforms, reputation management, web design and development, Google Adwords and ratings, custom video, email marketing, online podcasts/webinars, blogging and vlogging, showcasing testimonials and speaking at events.
Phew---where do you begin?
Autobody News recently sat down with Joe Conte, CEO and lead strategist of Auto Moto Digital (AMD) in Sausalito, CA, and discussed how his company uses digital marketing and social advertising to build a body shop’s business affordably and exponentially, using their proprietary system.
Conte grew up working on Porsches with his father, and began focusing on the collision repair industry more than a decade ago.
AMD delivers AI algorithmic social data solutions for its client partners. SA data integrated process activates audiences and converts them into loyal brand supporters, via proven data mining analytics and algorithmic based solutions.
Digital advertising/marketing for body shops is completely different from any other type of business and you’ve worked with. What are some of the main differences?
It’s not as different as you would imagine. As body shops differ from DRP vs. non-DRP, co-branded vs. independent, etc., our approach for body shops has a lot of similarities in...