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Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.

 

He can be reached at era39@aol.com.

Thursday, 08 October 2020 16:39

Online and Just in Time: SEMA 2020 Becomes SEMA360

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SEMA’s Vice President of Events Tom Gattuso and his team tried to make SEMA 2020 happen, but when it looked impossible, they started developing SEMA360, a 100% virtual trade show. SEMA’s Vice President of Events Tom Gattuso and his team tried to make SEMA 2020 happen, but when it looked impossible, they started developing SEMA360, a 100% virtual trade show.

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You can put your gambling money back in your pocket and take a deep breath because you won’t have to rush around trying to find hotel rooms and flights again this year.

SEMA 2020 changed to SEMA360 on Aug. 5, when it was announced COVID-19 and concerns over the availability of facilities and services would make an in-person show impossible.

 

Instead of logging countless miles walking throughout the Las Vegas Convention Center and putting in 15- to 20-hour days, SEMA360---Nov. 2-6---will allow you to participate in the annual show, but from the comfort of your office or living room.

 

Touted as a “100% online trade-only event that focuses on an ecommerce marketplace, new products, vehicle builds and education for the automotive specialty equipment industry,” SEMA360 is breaking ground and changing the trade show industry through innovation.

 

SEMA360 will feature a simplified platform for manufacturers to showcase their new products and innovations, as well as efficient interaction between manufacturers and resellers for quality business exchange.

 

In addition, SEMA vehicle reveals from world-class builders will take place virtually; industry-leading education focused on professional development and new strategies will be more robust than ever.

 

And as always, SEMA’s media contacts will report news, products and innovations to a world-wide audience, according to a SEMA press release.

 

SEMA has survived through the Great Recession of 2008, the shooting at the Mandalay in 2013 and 9/11, but this was all-new territory for SEMA’s Vice President of Events Tom Gattuso and his team.

 

Even while the COVID-19 pandemic stretched into late July, the people at SEMA were still hopeful they could pull off the show for its 53rd consecutive year.

 

But when major companies opted out and the reality began to set in, Gattuso started looking at Plan B, and the result is SEMA360, an unprecedented completely virtual trade show.


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