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Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.

 

He can be reached at era39@aol.com.

Tuesday, 08 September 2020 17:32

Are You Defending Your Good Name Online?

Written by
Luke Middendorf at WSI Connect in Concord, CA, said the best way for a shop to manage its online reputation is to proactively request positive reviews from its customers.  Luke Middendorf at WSI Connect in Concord, CA, said the best way for a shop to manage its online reputation is to proactively request positive reviews from its customers. 

Index

If there are news articles, blog posts, videos, photos or other mentions about your shop that are unflattering, you can always request the page’s publisher to remove them. Not everyone will cooperate, but try anyway. If that doesn’t work, or if you can’t get a hold of the people who posted it, push them down in search results by creating positive content.

 

In many cases, the personal approach may be the best way to go. Quietly unfriend people who are apt to post negative things about you, as well as those who have their own damaged reputations to deal with. You don’t want to be linked to anyone with a questionable reputation, because one rotten blueberry can ruin the whole bunch.

 

On a regular basis, check for any email jokes or other items people send to you or share with you online. We all have that one buddy or associate who sends silly videos all the time, but think twice before you share them with anyone else. You don’t want to share anything that is sexist, ageist, racist or political because you never know who might see it and be offended. Just delete them if you’re not sure, and avoid sharing inappropriate content.

 

If the situation gets really bad for any reason, it might be time to lock down your pages. Change all of your privacy settings on all your websites so that only certain people can see what you post and respond.

 

Another smart move is to limit what others can post about you. For example, in Facebook’s privacy settings, you can easily block other people from tagging you in photos without your permission. They can still tag you, but it won’t be public until you approve it.

 

When none of these techniques work, start drowning out the bad content with new positive content. One of the best methods out there is to advertise the fact that you help the community, mentor local auto tech students, give cars to deserving people, etc.

 

You worked hard to earn five-star Yelp reviews or positive comments on Facebook, so why not take the time to protect them? As more and more people go online to search for a body shop, your reputation is more vital, because just one negative review can affect you in many ways and none of them are good. 


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