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Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.

 

He can be reached at era39@aol.com.

Tuesday, 08 September 2020 17:32

Are You Defending Your Good Name Online?

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Luke Middendorf at WSI Connect in Concord, CA, said the best way for a shop to manage its online reputation is to proactively request positive reviews from its customers.  Luke Middendorf at WSI Connect in Concord, CA, said the best way for a shop to manage its online reputation is to proactively request positive reviews from its customers. 

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During that same period of time, I was also contacted by a company that wanted to pay me well to write fake negative reviews. They had established a ton of bogus emails and online profiles and were targeting companies identified by its clients. When I asked them if it was illegal, they said no, although they admitted it was at least immoral, so I opted out.

 

Luke Middendorf at WSI Connect in Concord, CA, protects his clients’ online reputations, including body shops.

 

“We've been implementing reputation-building campaigns for almost all of our clients,” he said. “The best way for a business to manage its online reputation is to proactively request positive reviews from its customers. Google and Facebook allow businesses to proactively solicit reviews and there are a lot of automated tools that make the process easier to manage. It is against Yelp's policies for businesses to request Yelp reviews of their business so it’s much more difficult to work with.” 

 

Middendorf said you can’t rely on websites like Yelp to monitor reviews or check for their authenticity.

 

“All of the review sites do a very poor job of combating fake reviews. Most of the time they avoid getting involved in any disputes," he said. "They will remove reviews that violate their policies which include personal attacks and explicit language. However, those need to be reported/flagged by someone so that they can be reviewed and considered for removal.”

 

How can you continually monitor your online presence? It’s actually not that difficult.

 

First, perform a search on your shop name in Google, Bing, Angie’s List, Yahoo and other search engines. Delete what you can, including all of your own social networking pages, where you can easily delete your own posts, photos, comments and videos.

 

Ask people who have posted negative things about you to delete their comments, videos and photos. If they refuse to delete a photo, for example, you can usually untag yourself, so that the photo will not appear in any search including your name.


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