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Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.

 

He can be reached at era39@aol.com.

Tuesday, 08 September 2020 17:32

Are You Defending Your Good Name Online?

Written by
Luke Middendorf at WSI Connect in Concord, CA, said the best way for a shop to manage its online reputation is to proactively request positive reviews from its customers.  Luke Middendorf at WSI Connect in Concord, CA, said the best way for a shop to manage its online reputation is to proactively request positive reviews from its customers. 

Index

Your reputation online is always important, but during the pandemic it’s more vital than ever.

Everyone can agree there will be fewer cars on the road moving forward, as more and more people will continue to work virtually.

 

With more competition fighting for less work, a shop’s reputation online will carry more weight, and that’s when some shady operators might resort to doing sketchy things, such as posting fake reviews to disparage the shop down the street.

 

In one case, a disgruntled former employee wreaked havoc online for a shop. A body shop owner fired a tech, who had a couple sons who were computer whiz kids, and they destroyed the owner's online reputation within months. It went from being just business to being personal, and the shop in question lost a significant amount of business as a result.

 

In another scenario, a body shop that was producing subpar work hired a company to defend its reputation by creating a ton of fake reviews and posting positive things about the shop to push its bad reviews down the line.

 

In yet another case that occurred recently, two shops in a small town started manufacturing false negative reviews against each other, but in the end Google black-hatted both of them and took down their respective websites.

 

You can have amazing employees, great DRPs and a lot of repeat customers, but in the end all you have is your reputation. Competition is healthy, but sometimes people’s passions make them do things they wouldn’t normally even consider.

 

In 2008, I began writing for a growing company that provided “digital privacy solutions.” Their approach was to create a deluge of positive content about an individual or company so any bad things online about them would be bumped down the ratings. The goal was to get the negative articles, reviews or blogs off Google’s first page, because 75% of all browsers never look past page one, according to Junto Research.


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