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Friday, 10 April 2020 18:32

CA Shop Owner Creates Rideshare Collision Network

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Dan Dewater established the Rideshare Collision Network last year to connect rideshare drivers with qualified body shops suited for these types of repairs. Dan Dewater established the Rideshare Collision Network last year to connect rideshare drivers with qualified body shops suited for these types of repairs. Dan Dewater

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Dan Dewater, owner of Hangtown Body Shop and A1 Collision & Bumper Center in Placerville, CA, isn’t afraid to operate a little outside of the box.

He’s received a fair amount of acclaim and media exposure for many of his businesses over the years, and his latest brainchild, the Rideshare Collision Network (RCN), has certainly created quite a buzz.

 

Last year, Dewater started RCN to provide special collision repair services to rideshare drivers, including those driving for companies like Uber, Lyft and DoorDash, among others.

 

Dewater created the startup when an Uber driver brought his damaged vehicle into his facility.

 

“Repairing rideshare vehicles and dealing with rideshare vehicle insurance carriers requires different processes that separate rideshare drivers, as opposed to the average body shop customer,” he said. “We use a lot of proven social media marketing techniques to target rideshare drivers in your shop's community that are actively searching for body shop solutions, and deliver those leads to our member shops.”

 

To make the entire process easier for rideshare drivers, Dewater designed a free online estimate system to streamline the process. It allows them to submit information about their car accident while notifying its service management team.

 

“That way, the shop can quickly follow up and close the deal right there," Dewater said. "We have a lead tracking system, where both shop managers and owners can monitor active leads without slipping through the cracks.”

Dewater has been reaching out to body shops to join his network and then targeting rideshare drivers nationwide through an app and a website, he said.

 

“Right now, we are currently looking for independently owned collision repair companies all over the United States to join us, because if we can all work together, there’s always power in numbers," Dewater said. "Uber and Lyft aren’t going anywhere any time soon and rideshare drivers have become a huge part of the market. Some shops have tried to capture this business, but no one is doing on this scale.”

 

Dewater knows the market is massive. Uber currently has 91 million monthly active riders, and 4 million drivers in 63 countries, according to its website. Coverage-wise, Uber is much larger than Lyft, which has 700,000 drivers in North America.

 

Dewater earmarked $10,000 from his shops' marketing budget to promote RCN, after doing some research and quantifying the rideshare industry.

 

“I didn’t even know what rideshare was, so I Googled it and then decided right then that I was going to pursue this,” he said. “How can I market this thing, and that’s when it all began.


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