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Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.

 

He can be reached at era39@aol.com.

Monday, 09 March 2020 17:50

Motocruit Finds and Places Top Talent for Body Shops Nationwide

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The owner and founder of Motocruit is Deanna Acker, who uses her 18 years of industry experience to find top candidates for body shops. The owner and founder of Motocruit is Deanna Acker, who uses her 18 years of industry experience to find top candidates for body shops. Motocruit

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“There weren’t any strong in-house recruiting departments out there at that time,” she said. “I saw a definite need and felt I could fill it, so I started placing primarily estimators and techs. The larger MSOs now have infrastructures that allow them to do all of their recruiting themselves, so we work mostly with smaller independents, mini-MSOs and dealership groups.” 
 
The average fee in the recruitment industry is 21.7% of the candidate’s annual salary, considerably higher than what Motocruit charges. 
 
Acker has devised a pricing structure with a flat rate per placement. Clients are not charged until the candidate successfully passes the employer's background check and drug screen, and begins their first day of employment.  
 
In addition, every placement is guaranteed for 30 days from the candidate's first day. In the event the candidate's employment is terminated, whether voluntary or involuntary, Motocruit will source a qualified replacement candidate at no charge. 
 
Most of the collision professionals Motocruit recruits are passive candidates that may not necessarily be actively looking, but would consider a change for the right opportunity. 
 
With a team of recruiters all over the country, Acker is always data mining and using her team to find prime candidates. 
 
She has placed people in body shops in every state except for Hawaii, and even though her company is growing, the personal touch is always there.
 
Motocruit’s hire rate speaks for itself---97%---an astonishing number considering Acker only places top-tier people. If they don’t have the right experience or enough OE certification training, they don’t make the cut.  
 
“I carefully vet every candidate and interview them personally,” she said. “I want them to check all the boxes we are looking for because we want the best people out there. While we go through this process, we are also using our database and experience to find a shop that will suit the candidate well. Once we are confident about the candidate, we find the best position for them and put the company and candidate together.”
 
John Stuef, an automotive collision industry consultant and a former regional manager with two large MSOs and a former shop owner, used Acker to find him several top candidates that became top-tier employees. 
 
“I’ve dealt with a lot of recruiters during my 30 years in this industry, and their biggest downfall is that they don’t know anything about the collision repair business,” he said. “They were just finding people and then plugging them into positions to get the commissions. 
 
"Deanna’s edge is that she has a wealth of knowledge about this industry and cares about her clients. Her integrity really stands out, and every time I’ve used her services, she has done a spectacular job," he said.
 
Deanna Acker sees a bright future for the collision repair industry and is pleased to play a significant and unique role within the big picture. 
 
“This a good time to be working in this industry or training to enter it,” she said. “It’s definitely lucrative, and with all of the new technology, good people are more valuable than ever.” 

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