Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.


He can be reached at era39@aol.com.

Monday, 09 March 2020 17:50

Motocruit Finds and Places Top Talent for Body Shops Nationwide

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The owner and founder of Motocruit is Deanna Acker, who uses her 18 years of industry experience to find top candidates for body shops. The owner and founder of Motocruit is Deanna Acker, who uses her 18 years of industry experience to find top candidates for body shops. Motocruit


As the country’s only recruitment firm 100 percent dedicated to the collision repair industry, Motocruit in Pittsburgh, PA, helps body shops all over the U.S. find qualified collision executives, regional and area managers, collision managers, production managers, estimators, body and paint technicians and even detailers/porters. 

Owner and founder Deanna Acker began Motocruit last year to fill a huge void in the industry. Ask any body shop owner or manager about one of its biggest concerns, and you can bet that hiring and retaining good people is right at the top of their list. 
Instead of throwing out a big net and pulling in a wide range of candidates that might not be qualified or unemployable, Acker is an expert at targeted recruiting. 
Unlike other recruiting (or headhunting) companies, Motocruit doesn't just place an ad and wait for a call; rather, it identifies its clients’ specific requirements and then searches for the ideal candidate to best fit their specific needs. 
They refuse to simply throw a warm body in a job because experience tells them that it often leads to turnover. 
That means Acker has the sources for the best candidates and works hard to find the ideal jobs for them. It’s all about relationships and knowing the collision repair industry inside and out. 
Because Acker has more than 18 years working in different capacities within the automotive industry, she can tactfully sort through all the wannabes to find that employee who's good as gold. Then she finds an ideal position for them because hiring someone is important, but retaining them is vital as well. 
Acker’s first job in 2002 was working for a wheel repair company in Dallas, TX, for several years. 
“I learned the industry by visiting a ton of shops and watching how they operated,” she said. “After a while, my territory expanded, and they moved me up quickly. I realized that I had a knack for sales and began taking over routes. 
"By being in a lot of shops every day, it was a great learning experience," she said. "Many of the people that I worked with back then are now vice presidents and in upper management positions with huge MSOs, so I was building a network back then, and it’s just grown from there.” 
Subsequently, Acker landed a position as an executive assistant with Caliber Collision and then parlayed it into a position as an estimator. 
“They sent me to estimating school and that’s where I dove into the technical part of the business," Acker said. "I learned how to fix cars and how an efficient system makes it all work.” 
In 2013, Acker launched a company, Temporary Auto Body Estimating Solutions (T.A.B.E.S), in Tampa, FL, whose mission was to find good estimators to fill in the gaps when her clients were busy and in need. 

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