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Wednesday, 09 October 2019 15:26

Do You Know Anyone Who Needs to “Digitally Diet?”

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Owner of Advertising Business Consultants Roger Henson tells his body shop clients to keep marketing online, even though many people are gravitating away by “digitally dieting.” Owner of Advertising Business Consultants Roger Henson tells his body shop clients to keep marketing online, even though many people are gravitating away by “digitally dieting.” Ed Attanasio

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The evolution is a good thing, but many people can’t handle it, Henson said. “I tell my kids to control the amount of time they spend on their smartphones because extreme use can cause problems like Repetitive Strain Injury (RSI), ‘text neck’ and eye strain. If you need to be connected, try to use your laptop, ideally at a proper workstation. People are now designating no-device times; stepping away from incessant buzzing notifications for incoming calls, emails, texts, etc. and giving social media a timeout.”

 

As a marketing guru, what does Henson tell his body shop clients about their presence online and how digital dieting might affect them? “In today’s collision repair industry, there are plenty of great apps out there that are convenient for consumers and make the industry more efficient altogether," he said. "I never blame technology when people complain about using it too much or having other issues with it. Technology makes our lives easier both personally and professionally, but the impulse to overdo it will always be there. If you’re using a photo app or aggressively pursuing social media for your shop, continue doing it.”


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