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Wednesday, 09 October 2019 15:26

Do You Know Anyone Who Needs to “Digitally Diet?”

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Owner of Advertising Business Consultants Roger Henson tells his body shop clients to keep marketing online, even though many people are gravitating away by “digitally dieting.” Owner of Advertising Business Consultants Roger Henson tells his body shop clients to keep marketing online, even though many people are gravitating away by “digitally dieting.” Ed Attanasio

Index

The Millennial is now a hardcore app addict with more than 100 on his phone (the national average is 30, how many do you have?) And as the senior in the room, I’m not tech-savvy enough to get addicted, but that doesn’t mean I’ll ever stop trying. The other day, it took me more than 20 minutes just to change my fantasy football lineup via my new iPhone!

 

Digital addictions are not limited to smartphones either. Video game addiction is a serious issue worldwide with kids (and adults) playing games for 15-plus hours daily and have detached from society completely as a result. My friends had to recently send their 17-year-old son to a video game rehab boot camp to the tune of $15,000—and it did not work.

 

My niece sent more than 1,200 texts one month, many of which were pictures of food. I can see if you’re eating a fancy dinner, but McDonald’s? In this always-on and connected world, it’s just too easy to find ourselves repetitively staring at screens and mindlessly swiping through pablum online for countless hours while the real world quickly passes us by.

 

In a study conducted this year by KDA Engineering, most Americans (92%) believe that smartphone addiction is a real issue. Although 60% of Americans believe they touch their cellphone 100 times or less daily, the reality is that a typical user taps, touches, glances at or swipes their phone a shocking 2,617 times per day, according to Dscout Research.

 

Going to sleep at night doesn’t release you from a cellphone addiction. It’s the last thing most people look at before going to bed at night, according to the study. Of the respondents, 44% had been woken up by the noise, and 41% by the light from a mobile phone in the bedroom.

 

74% of the respondents used mobile technology in the shared bed at least once a week. However, only 18% reported using a shared smartphone or tablet together in bed. Americans claim that they “somewhat or strongly agree that periodically ‘unplugging’ or taking a ‘digital detox’ is important for their mental health.

 

So, how does all of this digital dieting impact your business as a body shop owner or manager? The owner of Advertising Business Consultants, Inc. in San Jose, CA, Roger Henson is a 40-year advertising/marketing veteran, so he was there before the Internet and smartphones began impacting our lives.


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