“Some shops want to be on every social media site, but that is counterproductive,” she said. “Focus on developing your company’s Yelp and Google pages. Post frequently and make sure the content is accurate. To save time, I recommend using a social media dashboard like Hootsuite, which is free.”
Shops should take advantage of Yelp; however, many shops fail to handle it correctly, Hazz said.
“You should respond to every review—good or bad—unless, you are dealing with a combative customer,” she said. “If you encounter a bogus review, flag it for removal.”
Lastly, once social media and branding is taken care of, shops should put together a digital portfolio they can use to promote themselves and develop new partnerships with car dealers and insurance companies, Hazz said. Oftentimes, she is the person that will help shops find new sources for business.
"Some want to get more DRPs, while others are looking for dealerships to work with," she said. “Before you go after any new business, you must have your ducks in a row. DRPs are looking for OEM certifications, ample parking, sufficient storage and all the right tools and equipment to do the work.”