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Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.

 

He can be reached at era39@aol.com.

Friday, 05 April 2019 22:23

Day Job/Night Job: From Rock Star to Crash Star

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 The Baxters consisted of (from left) drummer Jim Keller, lead guitarist Martin Krohne and bass player Greg Scott. The Baxters consisted of (from left) drummer Jim Keller, lead guitarist Martin Krohne and bass player Greg Scott.

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The Baxters broke up at the end of 1981. Keller opened a body shop and put his drumsticks down, while his two bandmates formed a top 40 band called Tommy Gunn.

 

"It was the right time for me to give up my rock star dreams and pursue a career, as well as get married and have some kids," he said.

 

In 1985, Keller purchased his second shop and subsequently merged them with a large MSO and became a partner in a business that eventually operated 27 shops. He then got involved with Crash 1 and in 2013, it became 1Collision, which was headquartered in Milwaukee, WI.

 

1Collision has grown from eight shops to 43, and Keller is signing up new ones all the time, he said.

 

"We've proven that we can help our network shops by maintaining excellent relationships with our insurance company partners, processing claims quickly, using the latest claim processing and OEM repair technologies and processes by the implementation of our SMART Performance System. We also enable them to succeed by utilizing our marketing, business strategy, HR & recruiting, equipment and material purchasing programs, financial management programs, and utilizing O.E. parts. We also offer consumers a written, limited lifetime warranty," he said.

 

Although he is now a successful businessman who is well-known in the collision repair industry, Keller looks back fondly at his years as a rocker and still loves playing music, he said.

 

"I play the guitar and the piano to relax and unwind, but not the drums anymore,” he said. “The Baxters never hit big, but it was a great experience, and I'm happy to know that people still listen to our songs almost 40 years later."


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