Gabriel Merino, a painter and the creator of Motivated Painters, started out with one simple video that he produced on his cell phone back in mid-2016. Since then, painters from 128 different countries have flocked to his YouTube channel. He first began producing videos with his Android phone and then with a GoPro camera, he said.
"I started to make videos showing the struggles I was having with painting and techniques,” he said. “I was shocked that even one person would watch my first video at first. I didn't have a clue about how to do it, and the video is terrible, but it's still up on YouTube. After a while, I got better at it and the production values improved. Our viewers are shocked because they think that we used expensive video equipment and sophisticated editing programs to make them. The technology is easy to attain, and you don't need to be a videographer or a film editor to do vlogs that look great."
Online advertising has gained popularity among more and more shops throughout the past few years because it's an ideal outlet to reach their target audience quickly and cost-effectively.
Shops of all sizes want to reach out to their prospective customers by promoting and advertising their businesses using Google AdWords, Yelp, Facebook, LinkedIn, Pinterest and StumbleUpon, among others.
Because the number of people using the Internet increases every day, shops utilizing online advertising are tapping into an emerging medium, as opposed to TV, radio and direct mail, which are losing users daily. By taking advantage of online advertising, small businesses such as body shops have the opportunity to describe their services in a detailed manner that educates the customer and hopefully makes their decision easier. By using technology that is easy to acquire without having to be a computer guru, online advertising is financially sensible for many shops.
Online ads can be monitored easily from your computer, personal device or cell phone, which helps you analyze how your advertisement is performing quickly. Shops can interact with users easily on the Internet through websites, blogs and social media to build confidence and trust.