Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.


He can be reached at era39@aol.com.

Thursday, 06 December 2018 16:02

Marketing for Shops: Phoenix Solutions Group Unveils Digital Presence Management Solution

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With more and more consumers searching for body shops’ information online, it has become increasingly important for shops to clean up their digital presence.


That's one of the reasons why Phoenix Solutions Group (PSG) recently announced its new Digital Presence Management product. One purpose of its new product is to monitor and help shops revise incorrect listings about their site across all the listing sources that Google values the most.


PSG President Nick Schoolcraft developed a system that cleans up online listings and generates first-party reviews that drive digital and voice search optimization---the method that is now used for performing over 50 percent of search queries, according to Comscore. Delivered on a single platform, PSG’s system provides a shop with the first 360-degree view of its presence in both traditional and online interactions.


The numbers tell the story: 86 percent of all businesses have either missing or inconsistent company name information across all listing sources; 72 percent have either missing or incorrect information; and 71 percent have missing or incorrect phone numbers.


In a recent product demonstration of PSG’s new Digital Presence Management product, Schoolcraft discussed how the company’s new collision customer research drove them to develop this product.


“What we have found is that on average, the majority of a body shop's organic search traffic comes from customers searching some form of the body shop's name," he said. "So if that basic information is not accurate and customers can't find you easily, they may end up going elsewhere. If your phone number or address is wrong, they could abandon the search and contact the next shop on their list, for example."


Schoolcraft also discussed how these types of searches, known as branded keyword searches, are not driven by any type of search engine optimization (SEO) programs.


“Think about it: If people are typing in the shop's name online, then you'd have to assume that they are already aware of the shop," he said. "They're not really searching for you, but simply finding you online, so you've already done the heavy lifting, and SEO is really not playing a role. Your name is in the front of their minds, so it's important not to drop the ball at that point, and wrong information can do exactly that."

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