Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.


He can be reached at era39@aol.com.

Greenwashing 1

Steven E. Schillinger is the president of GRC-Pirk Management, a company that helps body shops to practice sustainable practices. He has witnessed more and more shops that falsely claim that they're green, which is called greenwashing.

I have often seen signs at body shops touting that they are "100% Certified Green" and proudly exclaiming things like "We Use Only Waterborne Paint" or "We Save Energy" or "We Recycle" and in most cases, I don't doubt these claims. But within the last few years, I have heard more and more about shops that aren't truly as green as they claim, yet they aren't afraid to tell the world that they are.

Glenn Kumm, 61, has been working in the collision industry for more than 40 years and by adapting to changes in the market and reinventing himself more than once, he has survived both good and bad times.

Hampton Body Works 1

Dee Mathews worked her way up from answering phones to becoming the GM at Hampton Body Works in Newton, NJ in just three years by using skills she attained while working in the corporate world for two decades.


Her customers love her and her team respects her, and that's why things run smoothly at Hampton Body Works in Newton, NJ.

MAB Vets Day 1

A 2013 Ford Focus Titanium went to Air Force Senior Airman Scott Woolridge from Travis Air Force Base and his family as part of their annual Benevolence presentation on Veterans Day, November 11 at the company’s Fairfield location.


Mike’s Auto Body presented a 2013 Ford Focus Titanium to Air Force Senior Airman Scott Woolridge from Travis Air Force Base and his family as part of their annual Benevolence presentation on Veterans Day at the company’s Fairfield location.

Miller ABN 1

A salmon made of parts found in a body shop has received amazing reviews for Gary Miller, a former metal technician who has found a second career with his art.


Body technicians often collect items while on the job, but most of them end up in their home garages where they languish forever. But what if one of them took these objects and used them to create amazing art that received accolades by art lovers and critics nationwide?

Hollenbeck PPG 1

Darryl Hollenbeck and his wife Terri with their 1932 Ford High Boy Roadster, which wowed SEMA attendees who visited PPG's booth during all four days of the show.


When a major brand like PPG invites you to be part of its booth at SEMA, it's definitely a big deal and an honor for any automotive painter.

Thursday, 15 December 2016 00:26

My Marketing Rap for 2017

Written by

In marketing, it's always a good idea to mix it up and change your approach every once in a while.

New Products SEMA 1

Dave Holgate (left) and Hugh Atkins from Drew Technologies proudly display its company's Remote Assisted Programming kit (RAP) that makes auto diagnostics easier for shops who don't want to keep expensive diagnostic equipment sitting around in their shops.


If you're designing and manufacturing an innovative, cutting-edge piece of equipment, tool or product that can help the collision repair industry in any way, shape or form, the Specialty Equipment Market Association (SEMA) is willing to give you some major kudos.

Valspar SEMA 1

Tony Lanesky of Anton’s Hot Rod Shop of Cleveland, OH (left) and Valspar Automotive Regional Sales Manager Ken Papich pose in front of this 1966 Ford Fairlane GTA that Lanesky built.


Every November when SEMA rolls around, all of the paint companies step up in a big way to shine for four days and Valspar Automotive surely did exactly that at this year's Show in Las Vegas.


Julia Walker, the Director of Corporate and Venture Philanthropy for Paralyzed Veterans of America with paralyzed veteran Bill Lawson at the PPG booth at the 2016 Show.


To bring awareness and support to its cause and mission, PPG Refinishing invited the Paralyzed Veterans of America (PVA) to be a part of their booth during the 2016 SEMA Show in Las Vegas, Nov. 2-5.