Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.


He can be reached at era39@aol.com.

Esquivel Illinois Shop Helps Community
Midwest Auto Body decided to give a car to a worthy recipient, and as a result, local Catholic seminarian and missionary Marco Franco got a 2006 Mercury Milan from this shop in Melrose, IL.


Last year, I interviewed Jose Esquivel, the owner of Midwest Auto Body in Melrose, IL about his journey into collision repair.

Amezquita Cali Style Auto Body1
Originally an amateur drifting racer, now Zenia Amezquita is all-in when it comes to road racing.


Five days a week and sometimes on Saturdays, Zenia Amezquita, 32, works at Cali Style Auto Body in Hemet, CA as the office manager.

Algoods Mikes Auto Body
Mike's Auto Body's second in-house graduating class produced four new collision professionals, including Lorenzo Algood, (third from right), whose father Lupe (second from right) is one of the program's instructors.


When Lorenzo Algood recently became the second member of his family to graduate from the Mike's Auto Body Metal Tech Training Program, it made the celebration a family affair.

Tuesday, 04 April 2017 19:01

Do You Have the Next Great Body Shop Invention?

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Weschler Inventor WeschTools
Brad Weschler, the owner of WeschTools, is the inventor of numerous collision tools, including four currently in development.


A body shop owner invents some ingenious software that can make estimators' lives easier.

Many body shop owners have been seduced by the idea of having a free website while their competitors are dropping major bucks on their sites.

Petra Schroeder Collisionista
Petra Schroeder retired after nearly 47 years working in the paint side of the industry, but she is still the current chair of WIN and a trustee for the Collision Industry Foundation (CIF).


If you have ever collided with Petra Schroeder, you know why they call her "Collisionista," because she isn't afraid to take on any challenge in this male-dominated industry.

Richard Wood Kustoms1

Richard Wood, the owner of Richard Wood Kustoms in Austin, TX and a 1982 graduate of WyoTech, employs seven people and all of them are graduates from the school.


World-renowned for creating breathtaking cars that win top awards, Richard Wood believes in WyoTech, the technical school he graduated from 35 years ago.

Monday, 13 February 2017 19:42

Do 3 Things Right With Your Marketing and Thrive

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I had a baseball coach in high school who used to say, “Do three things right!” His theory was that the human brain was adept at handling three things simultaneously, but more than that and it would struggle.

Lefler Family Myanmar 1

Jimmy Lefler with Yin Yin Khin and Sophia during his recent and 11th trip to Myanmar.


The collision repair industry gives back in a big way, and certain body shops are well-known for their philanthropy and kindness.

Kathy Mello TGIF Fremont 2

Kathy Mello of TGIF Body Shop in Fremont, CA won an Excellence in Community Service Award at SEMA last year from the National Auto Body Council for her outstanding charitable efforts and volunteerism, including mentoring at-risk youth and disabled adults.

By working hard and doing all the right things for the right reasons, Kathy Mello of TGIF Body Shop in Fremont, CA is a shining example of how good things happen to good people.