From her shop's logo all the way to her TV commercials and social media, Bertolli likes to take a fun approach to marketing.
Some people are born into the body shop business and embrace it while others fight it for a while and then eventually relent.
I was in a large shop recently talking to a couple of technicians and I was impressed by their knowledge and commitment to the industry.
John Hurd is the Industry Relations Specialist for WyoTech and is currently planning big things for this year's SEMA Show.
John Hurd, 52, is the Industry Relations Specialist for WyoTech. Autobody News recently asked him about his company's three campuses, the curriculum for its collision repair programs, and how the need for qualified people in this industry has grown exponentially over the past five years.
The annual Kentucky’s Big Brown Truck Pull in Paducah, KY gets sponsors from all over the state, and Randy's Body Shop has been involved since its inception eight years ago.
Randy's Body Shop in Paducah, KY has been in existence since 1982, when Randy Wiersma opened his doors with just five people, including two co-op students from a local trade school. Randy's wife, Dianne, ran the front office, and Randy jokes that his two young sons, Brad and Kyle, were also there as "part-time helpers," with their principal roles being to interrupt production.
This scenario probably happens literally every other minute at body shops all over the country.
Tom Spencer is an Estimator/Manager at Mathews-Carlsen Body Works in Palo Alto, CA and also a very talented guitarist and song writer.
"Get a second-hand guitar. Chances are you'll go far if you get in with the right bunch of fellows." These are lyrics from an old Bachman Turner Overdrive song ("Taking Care of Business"), and although it's not quite that easy to get into a rock band and make it in the crazy world of music today, it's still a dream for many people.
McKenzie's nine-year stint in the Air Force had him working on a wide range of different military aircraft before getting to paint Airforce One. Here he is during his first year in the Air Force.
Mike McKenzie has more than 23 years of experience working for several paint companies and currently he is a Sales Manager for FinishMaster, overseeing New Jersey, New York and Connecticut. Today, he calls on body shops and supports a sales staff, but his career began in the military, when McKenzie was painting airplanes for nine years while in the Air Force.
Everyone wants to be green, or at least believe that they are running a green shop that is playing by all the rules. But are body shop owners really willing to spend the time, money and effort to be as green as possible? And are they willing to hire an expert to get them there?
Mike’s Auto Body will soon be holding their first graduation from its new training program at its Auto Damage Assessment Center (ADAC) in Antioch, CA.
To fill a growing need for new, fresh talent and to create the metal technicians and estimators of the future, Mike’s Auto Body will soon be holding their first graduation from its new training program at its Auto Damage Assessment Center (ADAC) in Antioch, CA.
Google's handy mobile-friendliness test is an excellent tool to check if each page on your website is mobile-friendly.
"I searched for you on my smartphone and some other shops came up."
"I couldn't read your website from my cell phone, so I didn't call you."
"I want to be able to call you quickly and going to your website is too time-consuming."
Frank Quadrato has 35 years of experience in the collision repair industry in northern California. He credits much of what he learned about the industry to what took place at Contra Costa College, where he graduated from in 1986.
Laura Salas, co-owner of Black Diamond Collision Center in Pittsburg, CA, was recently hired as an instructor at Contra Costa College's Auto Tech School, the same college from which she graduated in 2010.
Laura Salas graduated from Contra Costa College's Automotive Collision Repair Technology Department six years ago, and now she is returning the favor by going back to the school as an instructor.
Cynthia Torp is the office manager at Classic Autobody in Berkeley, CA--her father's shop--but when she is not coordinating ROIs and DRPs, she is going for the gold in the world of car racing.
You might say she's on a fast track, because Cynthia Torp, 26, surely doesn't travel half-speed with anything she does. Whether it's running the front office at Classic Autobody in Berkeley, CA, or reef diving, riding dirt bikes, river fishing in Montana, or hiking, she goes all-in 24/7. And now, this includes her latest passion: car racing!
Art D'Angelo, Sr. (third from left) worked as a 3M sales representative for many years before purchasing an existing paint company with two stores. He was the CAA's first president and many consider him the founder as well.
The California Autobody Association (CAA) is celebrating its 50th anniversary this year after serving the collision repair industry in the Golden State since 1966.