So, you've tried it all: conventional advertising, email marketing, digital advertising---maybe you even bought a billboard or hired a plane to write your name in the sky.
With more and more consumers searching for body shops’ information online, it has become increasingly important for shops to clean up their digital presence.
In the U.S., there are half a million women actively looking to buy a new car at any given time.
Back in 2014, Regal Collision in Vallejo, CA, presented a completely refurbished van to the San Francisco Skate Club that is still running strong.
He's got mad skills when it comes to making furniture out of wine barrels and old wood that he finds or purchases for his creations.
As a sales and service tech for the past 12 years at Martin Auto Color---a statewide PPG Platinum jobber with 21 locations---Monte Marrott knows that using the right tools is vital to doing a good job when it comes to painting a car or repairing a vehicle.
When Dylan Maki, VP at Maki Body & Glass in Grand Rapids, MN, isn't landing big DRPs or luring in body repair work by stressing quality and top-notch customer service, he is a professional fisherman who competes in large tournaments nationwide.
When deserving people get cars from body shops, either MSOs or independents, it is always a win-win for the industry and the community.
I interviewed a body shop manager a few years ago who told me that he motivated his people through fear.
When George Melendez isn't writing estimates at Regal Collision in Vallejo, CA, he is working as a security specialist for the San Francisco Giants at AT&T Park.
Dave Dunn is not just a shop owner. He is also a marketing guru, the owner of a training center and the founder of Gator Sauce, a culinary creation that he uses as a marketing tool that has people throughout Illinois salivating and pouring it on everything from gumbo all the way to scrambled eggs.
When he isn't working as a technical instructor at the AkzoNobel training facility in Orange, CA, Chris Harsh is pursuing his passions---skateboarding, surfing and art.
Back in 1985, the actor Yul Brynner was dying from cancer when he told a television audience on "Good Morning America" that what he really wanted to do was film a commercial that said, "Now that I'm gone, I'll tell you this: Don't smoke. Whatever you do, just don't smoke."
When Tammy and Paul Hunt aren't working in the wholesale parts department of Flemington Car and Truck Country/NJ Parts in Flemington, NJ, they run a farm/hunting preserve and help the community whenever they can.