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Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.

 

He can be reached at era39@aol.com.

“What’s this Google+ thing I’m hearing about?” or “Should my business have a Google+ page?” and “We just figured out this Facebook thing and now we have to worry about doing Google+?” are among the comments I’ve heard recently at CAA meetings.

A body shop owner came up to me at a California Autobody Association meeting recently and shared his tale of woe. A Multi-Shop Operator (MSO) had opened a location in his hometown, where he had been doing business since the 1970s.

Thursday, 21 March 2013 18:18

Blogging for Fun and Profit

People used to think that blogs were light and breezy, written mostly by soccer moms or retired teachers and featuring their poetry, baby pictures and long-winded opinion pieces. But  over the years blogs have changed in a big way. Nowdays, experts on certain subjects will go to blogs exclusively to see what they can’t find anywhere else on the Internet. Blogs have gone from irrelevant to pertinent within the past five years, and today more companies than ever (including body shops) have one blog and maybe even more.

Thursday, 21 February 2013 22:08

Why Do I Really Need a Marketing Manager?

In my last column, I discussed why you  still need a website. Just as important is having a marketing manager, especially for companies with more than one location. In today’s world, every shop on the planet is vying for one of those top spots, where they can attract multiple DRPs and dramatically increase their revenue. To achieve this, collision repairers have to deal with every aspect of their business—from personnel to training to bookkeeping and everything in between. Marketing, unfortunately, doesn’t always make it to the top of the list, because it rarely brings results overnight and shop owners aren’t patient, as a rule.

Thursday, 24 January 2013 16:21

Why Should Body Shops Have a Website?

I was at a collision-related event recently when a body shop owner asked me, “Why should I have a website? The only reason I have one now is because my main competitor next door has one,” he explained. My first response was “That’s a very good reason right there.”

Wednesday, 19 December 2012 20:55

How Body Shops Can Use LinkedIn

A LinkedIn expert and a Forbes Top 30 Social Media Power Influencer, as well as the creator of the AdAge Top 100 Global Marketing blog and the owner of Windmill Networking, Neal Schaffer is a global social media conference speaker who is also known for his two award-winning and critically acclaimed social media books: Maximizing LinkedIn for Sales and Social Media Marketing, and Windmill Networking: Maximizing LinkedIn. He currently speaks on social media at approximately 50 events each year. I sat down with Schaffer recently and asked him the question many collision repairers nationwide are asking--how can I use LinkedIn to help my business?

While thinking through some social media topics recently I realized that the original and still current champion of real social media is the simple phone call.

Thursday, 20 September 2012 22:58

What You Don’t Know about SEO Can Cost You

So you spent a considerable amount of money on your website. But now no one can find you online and it’s starting to look like a waste of time and money. Then one day a slick salesperson calls you and catches you on the phone. 

If we’re talking about social media and all it entails, what’s more social than a party? Yes—you’re going to be picking up the tab for this party, but in the end it will lead to new customers while you’ll also be strengthening the ties you have with your existing ones.

Back in July I wrote an article about  Yelp—the well-known review website where customers can comment about businesses and rate their performance. My article was about body shops having a love-hate relationship with it. See www.autobodynews.com and search ‘yelp’ if you missed it. Like any business, shops appreciate postive reviews from customers and bristle at negative ones, but the issue we were addressing is what shops can do to mitigate negative reviews. Since then there have been some developments.

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