Body shops are always looking for a better and affordable way to keep their name in front of their customers.

NJ Shop Owner Gets an Offer He Can't Refuse

Shop Owner Joe Rodi came to Italy in 1956 and thanks to a recent sale to Wawa, a large retailer, he will soon be able to return to visit his homeland of Calabria for an extended vacation.


Joseph Rodi, 78, is the owner of Rodi's Auto Body in Cherry Hill, NJ and happy to say that he is living the American Dream. He's proud of his two sons who work in the business and of all the things he has achieved through his shop in its 56 years of existence. And that's why the Rodi family and many members of the community in Cherry Hill were a little concerned when Wawa, a large retailer, started looking at Rodi's property and subsequently approached him to purchase his shop and the strip mall he also owns nearby.

Do Vehicle Wraps Make Sense for Your Shop?

The King of Wraps in San Jose, CA did this wrap that tells a story and uses humor to promote the Waffle Roost in northern California.


You've seen them everywhere and the graphics are pretty spectacular. Food trucks, large 16-wheelers, vans of all sizes and cars of every type now have advertising messages that entice viewers. Some people have allowed companies to put their logos on their daily drivers and paying them handsomely for doing so and this movement is growing fast.

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Sean Fitzgerald is only 33, but he's already owned Phantom Autobody in Jeffersonville, IN for three years now.


Sean Fitzgerald, 33, has a busy work schedule as he balances two jobs--body shop owner and bartender--but he makes it all work because he stresses quality in everything he does. While running the show at Phantom Autobody in Jeffersonville, IN, he is a hands-on owner who still paints most of the vehicles that come into his shop. And after his 10-12 hour days fixing cars and doing custom paint, he is off to work as a bartender to help him pay the bills.

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Jody DeVere established AskPatty.com a decade ago to help women as body shop professionals and also as consumers of automotive repair services.


When a car needs repairs, it's likely that a woman will be bringing it into your shop. Those numbers have climbed over the years, and now the experts claim that 73 percent of all automotive repair customers are female. In 2012, there were more women than men with driver's licenses for the very first time. On top of that, women have become more savvy consumers and can't be bamboozled anymore with technical terms and industry speak.

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Nancy Friedman is known throughout the country as the Telephone Doctor, but she is also a keynote speaker for large automotive companies and a customer service consultant for big corporations. She takes businesses of all sizes that are dropping the ball when it comes to basic customer service and turns them into thoroughbreds. Her clients include CARSTAR, Big O Tires, Goodyear, Tire Pro, Midas, and many other well respected automotive companies around the country.

It's safe to say that every shop owner in the country is well aware of the enormous need for qualified collision repair professionals—from body technicians, painting technicians, estimators and even front office personnel. With fewer technical school programs in our high schools and colleges and a lack of alternative training programs, we’re not currently creating enough new employees to accommodate the need.

Wednesday, 03 February 2016 17:42

Say Hello to Our Little Friend: El Nino!

There are a handful of businesses out there that praise bad weather and celebrate when the big one hits, while most of us cower in fear and prefer staying home. Meteorologists, roofers, storm window companies, and of course, body shops, benefit when different degrees of storms hit all ends of our country.

In all industries, there are sworn by marketing practices that will eventually become archaic, due to emerging technologies and other factors. Like anything else, times change and things that were working 10-15 years ago are no longer the best path to take.

Tuesday, 01 December 2015 21:53

5 Smart Marketing Moves to Make in 2016

Last year around this same time, I wrote an article about 5 marketing-related things to do in 2015 and I stand by everything I listed there. In order, they were: