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Ed Attanasio

Ed Attanasio is an automotive journalist based in San Francisco. Ed enjoys sports of all kinds and is a part time stand-up comedian.


He can be reached at

Technology doesn’t stand still and that’s why no one was surprised when on April 21, Google, the planet’s leading search engine, released changes to their algorithm giving mobile-friendly websites a boost on devices with smaller screens. It seems like an obvious move, but change is always painful and website operators don’t like surprises, so many of them are allegedly shocked and perplexed.

Body shop owners as a rule are adept at studying and interpreting all kinds of numbers and statistics, and that’s why the successful ones are very good at tracking their performance. They calculate each minute that goes into every vehicle and what exactly their profit will be at the end of each day. They know how to read Excel sheets and decipher the numbers and use them to refine their processes. It’s in their DNA and in a fast-moving, high-production environment having useful numbers at your disposal is vital.

“Tell them once and then tell them again,” an old ad executive told me years ago, long before the Internet, web sites or applications existed. And it still pertains today, because although marketing and advertising change almost daily, the main concept behind branding is still the same.

Several years ago, Jim Young, 55 of Memphis, TN began a startup called My Business is a Wreck, a company he has described as a small team of passionate industry professionals delivering robust, reliable applications to the automotive industry.

To kick off 2015, we sat down with Jeff Peevy, the Senior Director of Field Operations and Segment Development at I-CAR®, a not-for-profit organization dedicated to providing the knowledge and skills required to perform quality repairs. Peevy leads a team of over 2,000 volunteers, instructors and field managers who team up to conduct over 15,000 instructor-led classes and certification in the U.S. each year. He also oversees the strategic development of I-CAR support and services for the “Repairer” market segment.

Wednesday, 04 February 2015 00:00

Instagram and Twitter Grow Up

I am not afraid to admit it when I’m wrong. I never thought eBay would work and that’s exactly what I said to the company’s Founder Pierre Omidyar one day back in 1995 in San Jose, CA. He’s now a billionaire and I live in a van down by the river. And I had a chance to be one of the first employees at Netflix many years ago, but I opted out--because I could not believe that people would mail the discs back to the company. Bad move. So, last year when I said that Instagram and Twitter were going to trend down and that they weren’t ideal for the collision industry, well-that too was a mistake. Now I’m willing to do my mea culpa…once again.

Known as the Greenest Shop in the USA, Selecta Body Shop in San Francisco’s Mission District has received major praise, top reviews and now a prestigious award for running an environmentally responsible business.

You’ve done something you feel deserves attention, mainly from the local press, TV and radio stations and the general public as well. You want to get your message out there, but you don’t know how to put the words together, and more importantly, get it in the right peoples’ hands. Throughout my 30 years as a journalist, I’ve read literally thousands and thousands of press releases, most of which end up in the recycling bin—but why?

One of the main problems is that shops think everything they do is newsworthy, but unfortunately, editors and writers don’t agree. Press releases announcing your great cycle times, quality work, or how you landed another DRP aren’t going to make the front pages, or even the back cover, for that matter.

Monday, 22 December 2014 00:00

Your To-Do Marketing List for 2015

When body shop owners ask me how can we get started on marketing for our shop, I tell them to start off with baby steps and gradually build your efforts over time. Marketing for any business is like chopping down a huge tree and the average small company does not have the means or money to knock it down with one full swoop. Imagine that marketing is like a big old Redwood tree and you’re sitting there with a little pen knife, but if you keep hacking away at it, eventually you’ll see results.

Wednesday, 03 December 2014 00:00

NABC Gives Away 4 Cars at Annual SEMA Luncheon

La Cara and Marice Washington and their children with their Hyundai Sonata donated by Gerber Collision and Enterprise Rent-A-Car.

Ed Attanasio

Giving cars to the needy is a perfect and proven way for the collision industry to give back. Most of the time, body shops and insurance companies work together to fix cars and return them back to their owners.

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