Thursday, 05 August 2021 08:56

Sherwin-Williams® Unveils New Branding For Premium Portfolio Of Collision Repair Products & Refinish Systems

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Sherwin-Williams® has rebranded its Ultra premium portfolio of collision repair products and automotive coatings including waterborne basecoat color system Ultra 9K™ and solvent basecoat color systems Ultra BC8™ and Ultra 7000®.

The branding of its superior refinishing systems includes a modern update to its premium collection of cleaners, additives, undercoats and clears --- consolidated as the Ultra System™ to complement the performance color systems it supports.

“The branding aligns with our position in the premium space and matches the performance of our collision repair products and coatings in the shop,” says Brian Gallagher, president and general manager of Sherwin-Williams Automotive Finishes. “The Ultra family brand of products brings uniformity to our high-performance portfolio of solvent and waterborne options. With the addition of our best cleaners, additives, undercoats and clears --- we now have a complete system.”

The color categories on the labels for Ultra System were redesigned with the painter in mind as the new scheme differentiates cleaners from additives, from undercoats, from clears. Its modern design and prominent part numbers will help the painter identify products easily when the mix bank is located several feet away. These enhancements were made to accelerate the refinish process.

“Customers will also appreciate the new placement of product barcodes, which now appear on the front of the label design,” comments Gallagher. “A great optimization, especially when paired with Collision Core Inventory --- an application that helps shops optimize inventory process, and reduce the costly time it takes to maintain adequate stock levels and place orders.”

From the label design for the Ultra family of products to sales and marketing collateral and technical documentation for the paint tech in the shop – every single detail exemplifies Sherwin-Williams commitment to provide innovative solutions that deliver the best results for its customers. For more information, visit us online.


Source: Sherwin-Williams®