Returning sparkling clean vehicles to their owners has always been part of the service at Craftsman Collision.
Now Western Canada’s largest bodyshop chain has teamed up with Viral Defense Solutions to take cleanliness to a new, microscopic level.
Joining a growing group of North American bodyshops, Craftsman becomes the first bodyshop chain in Western Canada to offer Viral Defense’s DrivePur treatment, and the only chain to offer it at all its locations.
The two-stage application begins with DrivePur’s Fresch™ antiseptic – 100% natural eucalyptus oil that has a kill rate of 99.99% for SARS-CoV-2 (the virus that causes COVID-19) and other viruses, as well as other pathogens including Staph, MRSA (methicillin-resistant staphylococcus aureus), mold and bacteria.
That application is followed by a water-based, non-toxic spray with a titanium dioxide formula widely used in hospital operating rooms and ICUs. It creates a nano-thin antimicrobial coating that helps prevent viruses, bacteria, mold and allergens from attaching to the vehicle’s interior surfaces for up to six months.
All vehicle contact surfaces are treated, including steering wheel, dashboard, consoles, door handles, trunk interior and latch. Craftsman will be applying the two-stage DrivePur treatment to all its replacement vehicles and offering it to customers until January 1 at the discounted price of $49.
In nano-sized particle form, titanium dioxide exhibits photocatalytic activity when exposed to natural light, sterilizing and deodorizing microbes that contact it for up to six months. Vehicle owners receiving the treatment are advised not to use disinfecting chemicals or products containing more than 70% alcohol to clean their vehicle’s surfaces, because doing so could weaken or cancel the formula’s pathogen-killing properties.