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Tuesday, 08 September 2020 15:48

BASF launches Glasurit 100 Line, Sets the New Standard for Sustainability and Profitability in the Refinish Business

Dirk Bremm, president of BASF’s Coatings division. Dirk Bremm, president of BASF’s Coatings division.

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Glasurit, the premium refinish paint brand of BASF, introduces its most advanced waterborne basecoat system – 100 Line. Focusing on a new standard of sustainability, process efficiency and highest product quality, the new line meets the highest requirements of modern body shops.

 Since 1888, Glasurit has stood for perfection and world-class luxury, along with social and ecological responsibility. The innovative 100 Line helps customers become more competitive and increase net profits, improve their environmental footprint and drive overall performance. Glasurit 100 Line is the first basecoat line on the market with a VOC value of 250 g/l, a 40% reduction from traditional waterborne basecoats, and far lower than any global VOC requirements. The new line will fit and expand Glasurit’s existing product portfolio, consisting of: 90 Line, 55 Line and 22 Line.

 

The new refinish product line meets the highest expectations of modern body shops.

The new refinish product line meets the highest expectations of modern body shops.

“Glasurit 100 Line is a game-changer for our customers. Not only does it offer them unprecedented quality and efficiency, but it has set a new sustainability standard with the lowest VOC values on the market. When you add this to its excellent color stability, robustness in application and its environmental attributes, 100 Line is the most innovative and sustainable paint system in the industry for getting more car jobs done,” said Fabien Boschetti, director, global marketing, BASF Automotive Refinish Coatings Solutions.


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