Wednesday, 26 February 2020 10:58

BASF Returning to NORTHEAST Show as Platinum Sponsor

Industry experts from BASF’s Automotive Refinishdivision are ready to impress show attendees with innovative tools and solutions at this year’s NORTHEAST show in Secaucus, New Jersey, from March 20-22.

As a returning participant and Platinum sponsor, BASF will focus on delivering quality repairs profitably, new product information, on-site eLearning demos and benefits of value-added services.

John Shoemaker, Business Development Manager for BASF Refinish, will host an AMI-accredited class titled, “Positioning Your Business for Sustainability Among Constant Change” at the showon Friday, March 20 at 5 p.m. Shoemaker will teach on the importance of adapting to the ever-changing landscape of collision repair and explore with participants the best ways to do so. Shoemaker will also lead discussions on industry changes, forward thinking, training, and best practices.

“It is really important that we, as industry professionals, understand what is coming and how to prepare ourselves to be sustainable in our industry,” said Shoemaker. “With the right solutions and thought processes, shops can learn how to remain profitable and differentiate themselves from competition.”

BASF will also showcase part of their display from SEMA 2019 painted by Franny Drummond at Paint Zoo and Austin Polen at Polen Designs, along with the ’32 Ford Sedan built by Goolsby Customs and the ’48 Ford F1 built by KTL Restorations. Goolsby’s ’32 Ford Sedan was awarded several accolades at SEMA 2019 including the Glasurit Best Paint Award. Show attendees can stop by to meet Goolsby and learn more about the Sedan along with other builds from Goolsby Customs.

About BASF Automotive Refinish

BASF's Automotive Refinish business manufactures and markets coatings for the collision repair, commercial fleet and automotivespecialty markets. Its paint products are supported by technical training programs, advanced color information systems, business management and planning tools. For more information visit http://www.basfrefinish.com


About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen,Germany. BASF has more than 20,000 employees in North America and had sales of around $20 billion in 2018. 

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success ofour customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com.