Wednesday, 08 January 2020 07:48

Assured Performance Appoints Regional Directors to Drive Certified Repair Program

Assured Performance announced the appointment of five regional directors to spearhead the launch of their national five-star “certified repair provider” (CRP) program.

The regional directors are Larry Seida, Midwest and Northeast Regions; Brent Henkle, Southeast Region; Gary Rowley, Southwest Region; and Chuck Hunt, Northwest Region.


All the regional directors will answer to Craig Seelinger, recently appointed vice president of technical compliance and network performance. The regional directors will operate as tele-coaches for the entire certified repair provider network of over 3,000 repair businesses helping to implement and execute implementation of RepairDOC and the ”certified repair” option (CRO), as well as business improvement planning across the entire network, starting in January 2020.


The plan is to ensure that the nearly 3,000 shops in the assured performance certified network can lead the industry transformation to a far more efficient, innovative, and transparent way of doing business.


“We are investing in these highly successful subject matter experts (SMEs) to ensure that shops have all the support they will need to capitalize on the new CRP business model,” stated Scott Biggs, CEO and founder of Assured Performance. “Changing shop-insurer behavior will be difficult at best, but we are supplying significant resources to help with the assistance and support of strategic partners and those with a common vision. The rewards will be exponential for all stakeholders.”