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Wednesday, 16 October 2019 15:23

WD-40 Company to Debut New Product at 2019 SEMA Show

WD-40 Company to Debut New Product at 2019 SEMA Show WD-40

Technicians attending the 2019 SEMA Show will be first to try the new WD-40® Specialist® Penetrant with Flexible Straw that makes it easy to get into hard-to-reach places to penetrate tight crevices, threads and seams.

SEMA Show attendees can test the product, which also helps prevent rust and corrosion from reforming and leaves behind a lubricating layer, at WD-40 Brand booth (#62129 outside by South Hall).


“The flexible straw innovation was born from the needs of auto and other trade professionals who needed a way to get penetrant in hard to reach places. Penetrant with Flexible Straw is just another example of how we deliver high-quality products that perform in extreme conditions to give professionals the confidence to live life hands on,” said Erin Bala, director of brand marketing and innovation at WD-40 Company. “The flexible straw means auto technicians can apply the penetrant without taking vehicles apart to reach the right area, which saves valuable time during hectic days.”


Auto technicians will find plenty of uses for the new product and its handy, bendable straw, including:


  • Exhaust Manifold – the flexible straw will make it easier to get to this hard-to-reach part while also limiting overspray.
  • Transmission – When removing a transmission, the reach, precision and angle of spray possible with the flexible straw makes work easier.
  • Thermostat – Use the flexible straw to spray under housing and pull out stuck tubing at the same time.
  • More uses – Rusted compressor bolts, suspension fastener and ball joints, nuts on fuel filters, wheel cylinders, control arms, frozen engine fasteners, struts, brake calipers, alternators and headlight trim rings.


Learn more about the product, giveaway and vehicle build, including images of the WD-40® X SEMA Garage 1966 Boosted Bronco, at

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