“I saw that Maaco had a business model that worked,” said Patel, whose shop is in Villa Park, IL. “Now, 20 years later, I continue to follow the playbook that led me to build a successful business and receiving the prestigious 2018 Maaco Cup Award.”
The Maaco Cup recognizes the Maaco Collision Center owner based on top sales and production, commitment to the Maaco system and contribution in the respective market. In 2017, Patel won regional recognition at the Maaco convention, and in 2018 received the top national award after nine consecutive years of sales growth.
Patel said that one of the factors that contributed to a successful 2018 was an increase in fleet business through participation in the Maaco Driven Fleet program, which provides qualified owners access to more than 200 national fleets.
“The Maaco model is a very diversified customer base, a combination of customer-paid painting and minor repair, insurance-paid collision work, and fleet business,” said Patel. “This helps ensure a steady flow of revenue from multiple sources.”
Patel is a strong proponent of training and takes advantage of the learning opportunities Maaco provides. He attends Maaco conferences and often hosts regional meetings and training events at his store location. The Villa Park store is an I-CAR Gold Certified Center, which is the industry-recognized designation and means the technicians have been trained on proper vehicle repairs. Patel’s nine employees participate in the I-CAR training courses through Maaco University. Maaco introduced a new Maaco University in 2018 to accelerate the training and support for franchise owners and their staff. All of Patel’s employees are cross-trained, making each more versatile and more valuable to the overall operation.
Over its 47-year history, Maaco has turned thousands of entrepreneurs and automotive professionals into successful independent business owners like Patel.
“If you work hard, follow the playbook, and utilize the extensive training that Maaco University provides, you will have success,” said Patel. “It is a business model that works!”