Wednesday, 27 February 2019 10:56

BASF Platinum Sponsor of Northeast Tradeshow

1956 Pontiac Star Chief Convertible by Customs by Kilkeary, awarded at SEMA Accuair Top 10, Battle of the Builders Top   40, and Goodguys Gold Award; painted in the Glasurit 90 Line. 1956 Pontiac Star Chief Convertible by Customs by Kilkeary, awarded at SEMA Accuair Top 10, Battle of the Builders Top 40, and Goodguys Gold Award; painted in the Glasurit 90 Line.

BASF Refinish Automotive Coatings is gearing up for the collision industry’s AASP/NJ Northeast Tradeshow March 15–17 2019.

The show will be held at Meadowlands Exposition Center, 355 Plaza Drive, Secaucus, NJ. Once again, BASF will be the platinum sponsor and will have a booth on the show floor featuring its latest offerings.


“We are showcasing Vision+, our portfolio of value-added services that provide BASF partners with the most comprehensive, advanced solutions in the industry and the expertise, support and training to succeed in this dynamic market,” said Jane Niemi, BASF Market Sector Manager. “We continue to build upon our solutions for tomorrow, leveraging our wealth of industry experience and really listening to what customers are saying.”


BASF experts will be at the booth to demonstrate how the company's strategic partnership can drive growth, productivity, and profitability for customers and distribution partners.


Along with the Vision+ portfolio, BASF-coated vehicles will also be featured at the booth, including the:

· Goolsby Customs 1974 Plymouth Duster: a one-of-a-kind Goolsby design that has restored this once drag-raced vehicle back into its prime for owner and driver Beth Hazelwood and features a custom Color Ideation Glasurit 55 Line color.


· Customs by Kilkeary 1956 Pontiac Star Chief Convertible: this convertible was customized from bumper to bumper and features a custom-mixed Glasurit 90 Line color using Carizzma tints.


Jonathan Goolsby from Goolsby Customs and a Customs by Kilkeary representative will be in attendance to discuss their builds and experience with Glasurit products and support.


Industry experts Craig Seelinger and John Shoemaker from BASF will also be presenting at the Northeast Collision P.R.E.P. (Professional Repairer Education Program). Seelinger, BASF Vision+ Program Manager, will present on hidden opportunities to improve processes and the bottom line; and Shoemaker, BASF Business Development Manager, will present key steps for maximizing reimbursement.


· Craig Seelinger—Friday, March 15, 5:00 p.m.—Business Data, Knowing Your Unknowns: This session will analyze not only hidden opportunities to improve processes, but also unknowns that can improve your bottom line. Craig will share a unique way to look at business data compared to national reports and get an in-depth understanding of your data and numbers. Attendees will gain a better understanding of the importance of knowing their unknowns and how it can impact their business and in making better business decisions that impact the bottom line—selecting DRPs or even which OEM certifications are the best fit.


· John Shoemaker—Sunday, March 17, 10:00 a.m.—Damage Assessment Documentation: Key Steps for Maximum Reimbursement: This session will cover step-by-step documentation tips to maximize reimbursement on scanning, associated/related damage, measuring and structure repair time, adhesives and corrosion protection, mechanical repairs, interior paint, tire documentation requirements, and refinish operations such as four-stage paint. Attendees will gain a better understanding of how to answer questions before they are asked by using an estimating line, line notes, and photos to clearly define and justify their repair process and labor hours.


BASF's Automotive Refinish business manufactures and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems, business management and planning tools. For more information visit basfrefinish.com.