This trend is expected to continue in the coming years as dealership owners look to improve their collision repair facility performance and profitability. Today, nearly two of every five franchised dealerships operate collision repair centers, the National Automobile Dealers Association reports.
At the 2019 National Automobile Dealers Association (NADA) show, held Jan. 24—27 at the Moscone Center in San Francisco, CARSTAR had an opportunity to showcase its powerful resources to auto dealers from around the world.
“As automobile dealerships focus on driving their sales and profitability in the very competitive new and used car market, they are looking for other dealership services to build their business,” said Michael Macaluso, president of CARSTAR. “The Fixed Operations department, and particularly collision repair services, represents a great opportunity for improved efficiencies and performance. But most dealerships don’t have the resources to focus on building insurance business, maintaining the latest repair certifications and training standards, and marketing these services.
“That’s where CARSTAR comes in. We’ve created very dynamic partnerships with automobile dealerships that combine the local dealer’s brand name with CARSTAR’s proprietary operating procedures, insurance relationships and training programs. This allows CARSTAR to help deliver best-in-class KPI performance and the highest-quality repairs, while the dealership can focus on selling vehicles. That high-quality repair and customer service experience also helps the dealership retain that customer’s loyalty for a future vehicle purchase.”