The agreement will leverage Axalta's global refinish expertise and experience to enhance Plenham's worldwide media platforms and networks.
"We are delighted to establish a long-term agreement with Axalta," commented Jason Moseley, Plenham CEO. "Having forged a strong bond over the last year its clear we have a joint passion for improving the collision industry based on shared ethics and beliefs in 'doing the right thing.' This makes for an incredibly exciting 2019 and having Axalta right by our side enables us to deliver an unrivalled portfolio of events and publications."
Jim Muse, Axalta's Vice President of Global Refinish Sales, said, "I am confident that this new alliance between Plenham and Axalta will significantly benefit our customers and the overall global collision repair industry. Axalta's long and successful track record in helping our customers enhance efficiency by using new products and technologies combined with Plenham's extensive network of body shops around the world make this a powerful combination. Together, we can advance new thinking and technologies quicker and get faster feedback on ideas that will make our industry better and more cost effective than ever before. This is truly a win-win for our two companies and, as importantly, for the entire industry. We are excited to get started in 2019."
Axalta and Plenham plan to kick off the partnership with IBIS USA 2019 symposium in San Diego from February 13-15,2019. In addition, there will be six global events in Europe, Africa, Middle East and Asia happening throughout the course of the year.
Plenham Ltd is the publisher of aftermarket crash repair industry leader Bodyshop. It also offers IBIS China Report that offers information about opportunities in collision repair and the automotive aftermarket; Global Focus Report 2012 that offers facts, figures, insights, and inside information about collision repair markets around the world; and VDA Manual, a guide that brings together the fundamentals of vehicle damage appraisal.
Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 150 years of experience in the coatings industry, the approximately 14,000 people of Axalta continue to find ways to serve our more than 100,000 customers in 130 countries better every day with the finest coatings, application systems and technology.
For more information, visit axalta.com and ibisworldwide.com.