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Thursday, 08 November 2018 00:00

BASF Introduces AUROOM, a Platform for the Digital Visualization of Automotive Exterior Colors



In the startup phase, BASF’s virtual color solution will first be introduced to OEMs in EMEA. In addition to the digital platform, the customers will have the chance to experience the technology at AUROOM’s “analog twin” – a specially designed showroom at the Color Design Studio Europe in Münster, Germany.


To demonstrate the colors and effects in the most authentic way possible, BASF also developed special virtual 3-D car shapes. Like BASF’s iconic dome shape, the virtual shapes simulate various forms of a car body. In order to assess compatibility of color with the overall design concept, OEM designers can choose shapes of different vehicle segments in AUROOM for color visualization.



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