After years in the making, AkzoNobel and celebrity personality Dave Kindig launched a new custom paint line, Modern Classikk Kindig (watch video), in April.
Kindig, the owner of Kindig-It Design in Salt Lake City, UT, and star of the hit Velocity show “Bitchin’ Rides,” collaborated with the automotive refinish company to share their passion for color and paint. Autobody News sat down with Kindig to discuss the development of the paint line and what automotive professionals can expect.
“A renowned master craftsman, Dave Kindig is a visionary who truly understands the endless hours of hard work that go into turning a unique vision into a reality,” said Darlene Eilenberger, North American marketing manager of AkzoNobel vehicle refinishes. “He’s spent years honing his skills in the art of restoration and knows that nothing less than perfection will do when it comes to choosing the right color for a ride.”
Q: Congratulations on the launch of Modern Classikk. Can you tell us about the collaboration with AkzoNobel?
A: Thank you very much. It has been a great partnership with AkzoNobel and it’s very exciting to introduce Modern Classikk to the market. It all started when I met a gentleman at the SEMA show in Las Vegas, Nevada, a few years ago who worked at AkzoNobel. He introduced me to some of the executives at the company and they flew out to talk to me about creating a custom paint line. It was exactly what I wanted to do.
Q: What were some of the important criteria when creating Modern Classikk?
A: I had always wanted to create a high-end, good European-based paint system, so it was a perfect match. It was amazing to be able to work with the guys who do pigment development in Troy, Michigan, to create custom colors. Having a company that has a chemical system that actually works and has been proven was the most important thing for me right out of the gate.
Q: Can you tell us about the process involved to create the new paint line?
A: I had so many colors in mind. It’s very easy for me to come up with colors and imagine what they will look like based on my experience. I’ve been drawing cars since I was a little kid and of course still do it professionally now. I had these ideas of how pigments could look and how you could have shift and depth. Working with the color lab at AkzoNobel, [which does] a lot of the color development for cars such as McLaren, was a really natural fit. The team and I really connected, and they immediately understood what I was saying and my vision. I felt that we were able to speak the same lingo.