On Feb. 22, I arrived at the Axalta media event on behalf of Autobody News expecting a tour of Axalta’s training center in Concord, NC.
Little did the other media participants and I know, we would also be getting a chance to spray two of Axalta’s premier basecoats: Cromax EZ and Spies Hecker Hi-TEC.
Before the hands-on spraying took place, Harry Christman, Axalta’s North America Cromax Brand Manager, gave an overview of Axalta’s history, the collision repair market and the target audiences for both the Cromax EZ and Spies Hecker Hi-TEC waterborne basecoats.
Christman outlined the top three market trends:
1. The insurance market continues to consolidate and the top 10 insurers, led by State Farm and GEICO, continue to push direct repair programs to lower costs and improve CSI.
2. Top insurers will continue to drive DRPs and reward MSOs with more work, fueling MSO segment growth. As of 2014, over 30 percent of DRP workflow is allocated to MSOs.