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Monday, 19 February 2018 17:52

BASF Exclusive Sponsor of Northeast Tradeshow

1940 Ford Convertible by Gooslby Customs, winner of the 2017 Glasurit Best Paint Award, painted in the exclusive Glasurit 55 Line color, “Glasurit Cabernet, Goolsby Edition.” 1940 Ford Convertible by Gooslby Customs, winner of the 2017 Glasurit Best Paint Award, painted in the exclusive Glasurit 55 Line color, “Glasurit Cabernet, Goolsby Edition.”

BASF Refinish is gearing up for the collision industry’s AASP/NJ Northeast Tradeshow, which will take place Friday, March 16 – Sunday, March 18, 2018.

The tradeshow will occur at Meadowlands Exposition Center, 355 Plaza Drive, Secaucus, NJ, 07094. Once again, the automotive refinish paint company will be the platinum sponsor, and have a booth on the show floor featuring its latest offerings.

 

“Our booth will highlight the power of BASF as a leader in the refinish industry, as well as the OEM industry,” said Jane Niemi, BASF Market Sector Manager. “BASF has a unique position in automotive because we support the car from production to repair. This gives BASF the knowledge for the most accurate repair procedures, and the finest products for exactly the right refinish.”

 

KC Mathieu will be at the BASF booth #227 to discuss KC’s Custom Colors, the R-M paint colors launched at SEMA 2017 that consists of seven shades of black with just a touch of color. In addition, Jonathan Goolsby will have the Goolsby Customs 1940 Convertible, highlighting the custom color he created with BASF color experts through the Color Ideation process.

 

BASF will once again host an invitation-only, informal student meet-and-greet on Friday, March 16 with Mathieu, Gooslby and Troy Spackman from Legacy Innovations. They will be available to answer questions on their builds, working with BASF and their experiences in the industry.

 

BASF's Automotive Refinish business manufactures and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems, business management and planning tools.


For more information visit basfrefinish.com

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