Monday, 18 September 2017 16:28

Ritchie Hires National Sales Manager for Automotive Division

Ritchie Engineering Company, Inc., the leader in service tools for HVAC&R and automotive service professionals and manufacturer of YELLOW JACKET® products, announces today the hiring of Mike Shore as automotive national sales manager.

Mike will be responsible for driving sales growth and product strategy for the company’s automotive division, overseeing development and management of the sales team and distribution network. “We are very pleased to have Mike join our team,” said Tom Ritchie, President. “As our automotive division continues to grow, his many years of industry experience will further strengthen our expanding core of automotive air conditioning service products.”


Shore has ten years of sales management experience with Reynolds & Reynolds. He also worked for over 10 years in major account management roles in the automotive industry, earning several sales awards for exceeding goals. He has a strong sales background and proven success working with automotive dealers and finding new markets.


“I am very excited to be a part of the YELLOW JACKET team,” said Shore. “I look forward to the opportunity to help the automotive sales team grow relationships with current partners, seek out new customers, and introduce YELLOW JACKET products to new vertical markets,” he said.


The YELLOW JACKET brand name is synonymous with the highest quality and most complete line of HVAC/R tools in the industry. The brand’s roots go back to 1946 when Ritchie Engineering Company, Inc., a manufacturers’ representative organization, became a hose manufacturer. With an emphasis on quality and service, Ritchie Engineering, based in Bloomington, Minn., trademarked the hose as the YELLOW JACKET® Charging Hose in 1950. Since then, the company has been engineering, manufacturing, and continuously improving the YELLOW JACKET hose while adding new products to its portfolio. Today, YELLOW JACKET products are sold worldwide through a network of authorized HVAC&R and automotive wholesalers.


For more information visit yellowjacket.com.